This course introduces students to:
a) the strategy, application and implementation of Electronic Commerce (EC) /E-Business (EB)and mobile commerce/business- Technology, business, and market aspects
b) practical approaches to implementing an EC/ EB and mobile commerce/business strategy. Case studies - best practices - business / industry applications.
E-Commerce /E-Business Strategy and applications. Business process integration and E-Business plan. Definition approaches and introduction to: Electronic Commerce (EC) /E-Business (EB) and mobile commerce/business, e-services, Internet, World Wide Web. The E-commerce environment. The impact on information systems within a business, impact on business development and strategy on the industries and markets.BPR and E-Business plan and strategy.E- M- Business Models (Business innovation), e-shops, e-auctions, e-marketplaces, portals, dynamic pricing models, affiliate marketing, viral marketing models, e.t.c... E- M- Business Applications: e/m-Health, learning, banking, tourism, etc business/ industry sectors.The extended enterprise, synergies, networks' development and management, e-supply chain management, Virtual organizations/enterprises, social networks.E/M-Business plan strategy and development, The strategy of Web site- shop - portal (e- business model) development, evaluation and management. Case Studies.