Panopoulos Anastasios
  • +30 2310 891.436
  • apanopoulos uom.gr
  • Office: ΚΖ, 215

    Panopoulos Anastasios

    Associate Professor
    Department of Balkan, Slavic & Oriental Studies


    Curriculum Vitae
    Academic Titles
    • Graduate Studies (1997-2001): National and Kapodistrian University of Athens, Deptartment of Informatics and Telecommunications
    • Postgraduate Studies (2001-2003): Athens University of Economics and Business, ΜΒΑ of the Departments of Business Administration and Marketing & Communication
    • Doctoral Studies (2002-2007): Athens University of Economics and Business Department of Business Administration, Title «Electronic Public Relations»

    Teaching


    • E - BUSINESS
      (ΒΣ0626-1)

    Τύπος
    ΕΠΙΛΟΓΗΣ

    Κωδικός Τμήματος
    ΒΣΑΣ

    Τμήμα
    DEPARTMENT OF BALKAN, SLAVIC AND ORIENTAL STUDIES

    Περιγραφή

    Η περιγραφή του μαθήματος δεν είναι διαθέσιμη

    • INTERNATIONAL MARKETING
      (ΒΣ0717)

    Τύπος
    ΥΠΟΧΡΕΩΤΙΚΟ ΕΠΙΛΟΓΗΣ

    Κωδικός Τμήματος
    ΒΣΑΣ

    Τμήμα
    DEPARTMENT OF BALKAN, SLAVIC AND ORIENTAL STUDIES

    Περιγραφή

    The objective of this course is to introduce students to the marketing activities taking place in countries other than the home country. The peculiarity of foreign markets derives from the multiple and unfamiliar problems emerging there for marketing managers. Considering how many products and services are used daily and the countries of origin where these goods come from, it becomes clear the globalization of markets. The International Marketing Executives must not only know all the parameters and variables of their home country but also the foreign countries where they operate and possibly other candidate markets for expansion The course will provide the necessary tools so as to analyze and understand the various political, economic, social, cultural and technological environments, for better decision making.

    Publications


    • Books (4 records)

    Περιλαμβάνει Βιβλία ή/και μονογραφίες σε διεθνείς ή ελληνικούς εκδοτικούς οίκους. Κεφάλαια ή άρθρα συλλογικών τόμων ή επιμέλεια τόμων σε διεθνείς ή ελληνικούς εκδοτικούς οίκους.

      2012

      • Γ.Πανηγυράκης, Α. Πανόπουλος, Α. Κυρούση, Κ. Σαρρή, (2012) «Στοχεύοντας στη δημιουργία μελλοντικών επιχειρηματιών. Η περίπτωση του προγράμματος Γ.Ε.Ν.Ε.Σ.ΙΣ.», Κεφάλαιο στο βιβλίο “Γυναικεία επιχειρηματικότητα” των κ.κ. Σαρρή & Τριχοπούλου, εκδόσεις Rosili, σελ. 336-351. ISBN: 978-960-89407-7-2.
      • Α. Πανόπουλος, (2012), «Ηλεκτρονικό Εμπόριο», Ελληνικό Ανοικτό Πανεπιστήμιο (με ακαδημαϊκό κριτικό αναγνώστη).
      • Theodoridis, P. and Panopoulos A., (2012). «Shopping Centre Image Attributes Effects on Consumer’s Satisfaction and Loyalty in Greece – Evidence at the initial stages of the economic crises», European Retail Research, vol. 26, no. 1, pp. 21-41.

      2008

      • Γ. Πανηγυράκης, Α. Πανόπουλος, (2008) «Ο σύγχρονος ρόλος των δημοσίων σχέσεων και η γυναίκα στέλεχος: αβεβαιότητα και σύγκρουση ρόλων», Κεφάλαιο στο βιβλίο “Επικοινωνία στον 21ο αιώνα της Εταιρίας Δημοσίων Σχέσεων Βορείου Ελλάδος (Ε.ΔΗ.Σ.Β.Ε.)”, σελ. 47-63. ISBN: 978-960-98600-0-0.
      • Scientific Journals (8 records)

      Περιλαμβάνει Άρθρα σε διεθνή ή ελληνικά επιστημονικά περιοδικά (με κριτές).

        2013

        • Panopoulos A. & Sarri A., (2013) «E-mentoring: The adoption process and innovation challenge» International Journal of Information Management, vol. 33, no.1, pp. 217-226 (IF: 1.532, ABS Quality list).
        • Poulis A., Panigyrakis G., Panopoulos A., (2013) «Antecedents and consequents of brand manager’s role», Journal of Marketing Intelligence and Planning,vol.31, no.5, pp. 654-671 (ABS Quality list).
        • Papasolomou I., Kitchen P., Panopoulos A., (2013) «The accelerative and integrative use of marketing public relations in Cyprus», Public Relations Review, vol. 39, no.5, pp. 578-580 (IF: 0.726)

        2010

        • Kapareliotis I., Panopoulos A. (2010) «The determinants of brand equity. The case of Greek quoted firms.» Managerial Finance, vol. 36, no.3, pp. 225-233 ( ABS Quality list).
        • Kitchen P.J., Panopoulos A. (2010) «Online Public Relations: The adoption process and innovation challenge, a Greek example.» Public Relations Review vol. 36, no.3, pp. 222-229 (IF: 0.726).

        2009

        • Kapareliotis I., Panopoulos A., Panigyrakis G. (2009) «Building tourist infrastructure through mega sport events: The case of Beijing» Asia Pacific Journal of Marketing and Logistics, vol.22, no.1, pp. 90-100
        • Glentis A., Panopoulos A., Kapareliotis I. (2009) «Managing Security Issues» Review of Business Information Systems, vol. 13, no. 3, pp. 49-56.

        2005

        • Panopoulos A. & Ventoura Neokosmidi Z. (2005) «The Use of Internet By Educational Institutions: The Case Of Greece» Journal of College Teaching and Learning, vol. 2 n.10, pp.87-96.
        • Conferences (18 records)

        Περιλαμβάνει Άρθρα σε δημοσιευμένα πρακτικά διεθνών ή ελληνικών συνεδρίων (με κριτές).

          2013

          • Panopoulos, A., (2013). «Exploring Electronic Public Relations' Adoption in Greece», 18th International Corporate and Marketing Communications Conference (CMC), Italy, 11-12 April.
          • Panopoulos, A., Theodoridis, P. and Poulis A., (2013). «Investigation of E-Public Relations’ Adoption Construct», 42th European Marketing Academy Conference (EMAC), Turkey, 4-7 June.

          2012

          • Koronaki, E., Panygirakis, G. and Panopoulos A., (2012). «Satisfaction of luxury brand values through particular marketing strategies: the case of Louis Vuitton», 17th International Corporate and Marketing Communications Conference (CMC), France, 19-20 April.
          • Poulis, A., Panygirakis, G. and Panopoulos A., (2012). «Building Brand Equity in Times of Uncertainty. The Paradigm of Spain and Italy», Global Marketing Conference (GMC), Korea, 19-22 July.

          2011

          • Panopoulos, A. and Theodoridis P., (2011). «A conceptual framework for the adoption of the internet by Public Relations managers», 16th International Corporate and Marketing Communications Conference (CMC), Greece, 27-29 April.
          • Panigyrakis, G., Panopoulos, A. and Poulis A., (2011). «Brand managers’ propensity to leave. What make’s them want to stay? A comparison study», 40th European Marketing Academy Conference (EMAC), Slovenia, 24-27 May.
          • Theodoridis, P. and Panopoulos A., (2011). «Shopping centre Image Attributes Effects on Consumer’s Satisfaction and Loyalty during the Crisis in Greece», The 16th Conference of the European Association of Education and Research in Commercial Distribution, Italy, 29 June-1July.

          2010

          • Panopoulos, A., (2010). «Electronic Public Relations», in Wiley International Encyclopedia of Marketing, pp. 77-82.
          • Theodoridis, P., Panigyrakis, G. and Panopoulos A., (2010). «Shopping Centre image attributes effects on consumer’s satisfaction and loyalty in Greece», 17th International Conference on Recent Advances in Retailing and Services Science, The European Institute of Retailing and Services Studies (EIRASS), Turkey, 2-5 July.
          • Panopoulos, A., Kapareliotis, I. and Theodoridis P., (2010). «Drivers of Electronic Public Relations Effectiveness», 15th International Corporate and Marketing Communications Conference (CMC), Denmark, 21-23 April.
          • Panopoulos, A., Kapareliotis, I. and Theodoridis P., (2010). «Football Club Websites : Factors enhancing digital relations», 9th International Conference on Research in Advertising (ICORIA), Spain, 24-26 June.

          2009

          • Panopoulos, A., (2009). «Facing Electronic Public Relations as an Innovative Challenge», 14th International Corporate and Marketing Communications Conference (CMC), Cyprus, April 23-24.
          • Panopoulos, A., Panigyrakis, G., Kyrousi, A. and Zotou A., (2009). «Factors Affecting the Adoption of the Two-Way Symmetric Public Relations Model in a Digital Environment», 8th International Conference on Research in Advertising (ICORIA), Austria, 25-27 June.
          • Panopoulos, A., Kapareliotis, I. and Theodoridis P., (2009). «Effective Electronic Public Relations: The Case of Greek Universities’ Websites», 8th International Conference on Research in Advertising (ICORIA), Austria, 25-27 June.
          • Kapareliotis, I., Panopoulos, A., Theodoridis, P. and Panigyrakis G., (2009). «The Brands Superiority Scale: Measuring Consumers’ Use of Brands to Differentiate Among Their Choices», 8th International Conference on Research in Advertising (ICORIA), Austria, 25-27 June.

          2008

          • Kapareliotis, I., Panopoulos, A. and Panigyrakis G., (2008). «Communicating Corporate Objectives with the use of the Brand», 13th International Corporate and Marketing Communications Conference (CMC), Slovenia, April 24-26.
          • Kapareliotis, I., Panopoulos, A. and Mathieu J.P., (2008). «Developing a scale for brand tradition», 7th International Conference on Research in Advertising (ICORIA), Belgium, 27-28 June.

          2005

          • Panopoulos, A. and Ventoura Neokosmidi Z., (2005). «The Use of Internet By Educational Institutions: The Case Of Greece», EABR Conference and TLC Conference, Greece, June (Best Paper Award)
          • Other (2 records)

          Περιλαμβάνει Παρουσιάσεις σε διεθνή ή ελληνικά συνέδρια χωρίς δημοσίευση σε πρακτικά.

            2005

            • G. Panigyrakis & Z. Ventoura & A. Panopoulos, (2005), «The Role of Public Relations Managers in Product and Service Firms in Six European Countries», IPRA 2005, Istanbul, Turkey.

            2004

            • Γ. Πανηγυράκης & Α. Πανόπουλος (2004) «Το διαδίκτυο οι Ποδοσφαιρικές ΠΑΕ και οι δημιουργίες σχέσεων», Συμπόσιο με θέμα “Χορηγία και Προβολή των Ολυμπιακών Αγώνων του 2004”, ΤΕΙ ΔΥΤ. ΜΑΚΕΔΟΝΙΑΣ, Τμήμα Δημοσίων Σχέσεων και Επικοινωνίας.