Marketing Lab (MARLAB) facilitates all educational and research needs of the discipline of Marketing and particularly the following fields: consumer behavior, service marketing (tourism, culture, health, sports, entertainment, banking etc.); creation and management of branded products (goods and services); international and export marketing; strategic marketing; marketing research- neuromarketing; internal marketing; social marketing (Corporate Social Responsibility); relationship marketing; advertisement; public relations; promotion; product pricing; distribution networks; design and introduction of new products (goods and services); e – marketing; non - profit marketing; industrial marketing; sales.
Marketing Lab (MARLAB) aims at:
(i) Meeting the undergraduate and postgraduate teaching and research needs of the Department of Business Administration as well as those of other departments of the University of Macedonia in subjects falling within its scope of activities.
(ii) Promoting modern marketing, understanding of its importance for Greek businesses and organizations with a view to enhancing their level of outreach and sustainable development.
(iii) Developing research activities and conducting studies in the relevant scientific disciplines falling within the activities of the laboratory and creating special databases in the field of marketing.
(iv) Organizing scientific workshops, lectures, seminars, symposiums, conferences and other scientific events as well as producing publications and inviting Greek and internationally distinguished scientists.
(v) Establishing all types of collaboration with other academic institutes, institutions and research centers within the country and abroad, the discipline and scientific objectives of which coincide, relate to and complement those of the laboratory.
(vi) Establishing cooperation with bodies of the public sector, local authorities, scientific and social bodies, businesses as well as international organizations or associations which fall within this scientific field, with a view to contributing to the design and development of alternative problem-solving methods which relate to research interests of the laboratory.
(vii) Providing services to individuals as well as to all forms of organizations and bodies in accordance with Presidential Decree No. 159/1984, with the aim of promoting the extroversion and competitiveness of Greek companies.
Laboratory Coordinator: Tsiotsou Rodoula, Professor