Type
ELECTIVE

Department Abbreviation
MIB

Department
MASTER'S DEGREE IN INTERNATIONAL BUSINESS

Course Outlines

Η περιγραφή του μαθήματος δεν είναι διαθέσιμη

Type
ELECTIVE

Department Abbreviation
MBA

Department
MASTER PROGRAM IN BUSINESS ADMINISTRATION (MBA)

Course Outlines

Upon completion of the course, it is expected that students will be able to research and study the conditions and the factors that prevail in a foreign market in order to gather the information and data necessary to make a decision on whether, and to what extent, products that the firm wants to export or produce and sell in that particular foreign market need to be modified and adapted to the conditions of that market, as well as to the preferences of local buyers. They will then be able to proceed with the formulation of the export marketing plan for the specific foreign market, which will also include the definition of the 4Ps (Product, Price, Promotion, Placement).

General Competence:

1. Search for, analysis and synthesis of data and information
2. Adapting to new situations
3. Decision-making
4. Working independently
5. Team work
6. Working in an international environment
7. Respect for difference and multiculturalism
8. Criticism and self-criticism
9. Production of free, creative and inductive thinking

Type
COMPULSORY

Department Abbreviation
MIB

Department
MASTER'S DEGREE IN INTERNATIONAL BUSINESS

Course Outlines

Η περιγραφή του μαθήματος δεν είναι διαθέσιμη

Type
ELECTIVE

Department Abbreviation
MBA

Department
MASTER PROGRAM IN BUSINESS ADMINISTRATION (MBA)

Course Outlines

After the completion of the course and their successful examination, students are expected to:

1. recognize the developments of the international environment that will positively or negatively affect the firm in which they work and to propose to its management the appropriate measures and actions to deal with them.

2. propose the appropriate actions to deal with the exchange risks involved in the firm’s business transactions in currencies outside the Eurozone.

3. choose and propose to the firm’s management the appropriate export method for the sale of the firm’s products in the market of a specific country.

4. choose and propose to the firm’s management the appropriate production strategy for the firm’s products in the market of a specific country.

5. propose to the firm’s management the appropriate measures and actions to adapt the strategic commercial or production entry strategy to the different conditions and factors that prevail in the market of each country.

General Competence:

1. Search for, analysis and synthesis of data and information
2. Adapting to new situations
3. Decision-making
4. Working independently
5. Team work
6. Working in an international environment
7. Respect for difference and multiculturalism
8. Criticism and self-criticism
9. Production of free, creative and inductive thinking

Type
COMPULSORY

Department Abbreviation
MIB

Department
MASTER'S DEGREE IN INTERNATIONAL BUSINESS

Course Outlines

Η περιγραφή του μαθήματος δεν είναι διαθέσιμη