Tsiotsou Rodoula
  • +30 2310 891.576
  • rtsiotsou uom.edu.gr
  • Office: ΗΘ2, 201

    Tsiotsou Rodoula

    Professor
    Department of Business Administration

    Professor, Academic Staff (Master in International Business)
    Professor, Academic Staff (Master in Business Administration)


    Academic Area

    Services Marketing

    Curriculum Vitae
    Academic Titles
    • Doctor of Philosophy (Ph.D.) (1996), Florida State University, Tallahassee, Florida. Specialization: Marketing Sport Services. Dissertation Title: "The Giving to Athletics Model (GAM): An investigation of the factors that explain donations to intercollegiate athletics"
    • Master of Science in Sport Management (MSPE) (1993), Ohio University, Athens, Ohio.
    • Bachelor of Science in Physical Education (1991): Aristotles University of Thessaloniki, Greece
    Research Interests
    Services Marketing
    Consumer Behavior
    Brand Management
    Non-profit Marketing
    E-marketing
    Sports Marketing
    Tourism Marketing

    Teaching


    • BRAND MARKETING
      (ΟΔ0515)

    Type
    COMPULSORY

    Department Abbreviation
    BA

    Department
    DEPARTMENT OF BUSINESS ADMINISTRATION

    Course Outlines

    Η έννοια της επωνυμίας (μάρκας) έχει πια στρατηγική σημασία σε μια σειρά από κλάδους και επιχειρήσεις, όπως καταναλωτικά προϊόντα, καλλυντικά, αναψυκτικά, τρόφιμα, ποτά, τσιγάρα, υπηρεσίες, βιομηχανικά αγαθά. Η σημασία που αποδίδεται σήμερα στα επώνυμα προϊόντα είναι τόσο μεγάλη, που παρουσιάζονται στους ισολογισμούς των επιχειρήσεων, αποτελούν στόχο σημαντικών σε αξία εξαγορών αλλά και αποτελούν ένα μεγάλο μέρος της αξίας μιας επιχείρησης. Το γεγονός αυτό προσελκύει ολοένα και περισσότερο το ενδιαφέρον όχι μόνο των υπευθύνων στελεχών διοίκησης των συγκεκριμένων επώνυμων προϊόντων ή των στελεχών μάρκετινγκ, αλλά και των μελών των διοικητικών συμβουλίων των επιχειρήσεων, των επενδυτών ή και των τραπεζών. Παρά το ότι είναι δυνατό μια επιχείρηση να διαθέσει ένα προϊόν ή μια υπηρεσία χωρίς την υποστήριξη μιας πολύπλοκης επώνυμης πολιτικής, τα επώνυμα προϊόντα αποτελούν στις μέρες μας το θεμέλιο λίθο των εμπορικών συναλλαγών σε παγκόσμιο επίπεδο. Το μάθημα Διοίκηση Επώνυμων Προϊόντων (διαχείριση μάρκας) επιδιώκει να καταστήσει κατανοητό πως μια επιχείρηση μπορεί να αυξήσει την αντιληπτή αξία του προϊόντος στους πελάτες. Συνεπώς αναδεικνύει πως το επώνυμο προϊόν είναι ένα σημαντικό κλειδί για την επιτυχία στις αγορές, όπου τα προϊόντα προσαρμόζονται στις ανάγκες των καταναλωτών όλο και περισσότερο. Ο σκοπός του μαθήματος είναι να παρέχει στους φοιτητές όλες τις σχετικές θεωρητικές γνώσεις και πρακτικές εμπειρίες για μια επιτυχή διοίκηση επώνυμων προϊόντων. Συγκεκριμένα, οι φοιτητές/τριες θα γνωρίσουν τα βήματα που απαιτούνται για τη δημιουργία αξίας και υπεραξίας της μάρκας, θα κατανοήσουν τους τρόπους δημιουργίας ταυτότητας και συνδέσεων με τη μάρκα και θα διδαχθούν τη διαχείριση του χαρτοφυλακίου μάρκας καθώς και τις στρατηγικές ανάπτυξής του.

    • E-MARKETING
      (ΟΔ0819)

    Type
    COMPULSORY

    Department Abbreviation
    BA

    Department
    DEPARTMENT OF BUSINESS ADMINISTRATION

    Course Outlines

    Η ανάπτυξη των Τεχνολογιών Πληροφορικής και Επικοινωνιών και η επίδρασή τους στις πρακτικές και στρατηγικές και Μάρκετινγκ, έχει δημιουργήσει την ανάγκη εκπαίδευσης πάνω στη νέα γνώση που αναδύεται στο γνωστικό αντικείμενο του Ηλεκτρονικού (ή Ψηφιακού) Μάρκετινγκ. Η ανάπτυξη του διαδικτύου και η ευρεία αποδοχή του ως ένα πλαίσιο διεξαγωγής συναλλαγών και αλληλεπίδρασης μεταξύ επιχειρήσεων και καταναλωτών αλλά και μεταξύ καταναλωτών, έχει αναδείξει το σημαντικό επιστημονικό και πρακτικό ρόλο του Ηλεκτρονικού Μάρκετινγκ. Μέσα σε αυτό το πλαίσιο σκοπός του συγκεκριμένου μαθήματος είναι η μετάδοση γνώσεων και η απόκτηση πρακτικών δεξιοτήτων, καθώς και η ανάπτυξη ερευνητικών ικανοτήτων, με απώτερο σκοπό την σε βάθος κατανόηση του Ηλεκτρονικού Μάρκετινγκ σε ό,τι αφορά στο θεωρητικό υπόβαθρο και τις επιχειρηματικές πρακτικές. Το μάθημα αυτό έχει σχεδιασθεί ώστε να εισάγει τους/ις φοιτητές/τριες στις αρχές, την πρακτική, τις προοπτικές και τις ιδιαιτερότητες του Ηλεκτρονικού Μάρκετινγκ. Η διάχυση της χρήσης εναλλακτικών καναλιών διανομής και επικοινωνίας, η ανάλυση του ψηφιακού περιβάλλοντος και οι εμπορικές συναλλαγές σε αυτό, η εισαγωγή ηλεκτρονικών εφαρμογών με αυξημένες δυνατότητες παραμετροποίησης και εξατομίκευσης και η διείσδυση προηγμένων εφαρμογών συλλογής, επεξεργασίας και αξιοποίησης δεδομένων, έχουν δημιουργήσει νέες ερευνητικές κατευθύνσεις και καινοτόμες πρακτικές στο μάρκετινγκ. Το μάθημα υιοθετεί μια διεπιστημονική προσέγγιση (δηλ. Μάρκετινγκ και Πληροφοριακά Συστήματα), δεν έχει «τεχνικό» χαρακτήρα και συνεπώς δεν απαιτεί προηγμένες γνώσεις Πληροφορικής αλλά απαιτεί γνώσεις βασικών αρχών μάρκετινγκ καθώς και μάρκετινγκ υπηρεσιών.

    • INTERNATIONAL MARKETING
      (MIB0102)

    Type
    COMPULSORY

    Department Abbreviation
    MIB

    Department
    MASTER'S DEGREE IN INTERNATIONAL BUSINESS

    Course Outlines

    Η περιγραφή του μαθήματος δεν είναι διαθέσιμη

    • LEADERSHIP, COMMUNICATION AND PUBLIC RELATIONS
      (ΔΕ0208-1)

    Type
    ELECTIVE

    Department Abbreviation
    MBA

    Department
    MASTER PROGRAM IN BUSINESS ADMINISTRATION (MBA)

    Course Outlines

    The course ‘Leadership, Communication and Public Relations’ aim at clarifying to the postgraduate students these three aspects of the contemporary management that are crucial for the effective performance of an organization.

    The main purpose of this course is the students to acquaint and apprehend the importance, usefulness and appliance of these three fields in the academic and practical level.

    In detail, its individual goals are the students to

    • Understand and evaluate the meanings of corporate communication, public relations and leadership
    • Realize the connection between them and the achievement of the organizational objectives
    • Correlate these three meanings with those of marketing and human resources, forming a more integrated academic and practical knowledge on the human aspect of management.

    After the successful attendance of this course, the student should:

    • Apprehend the importance of effective communication, public relations and leadership for an organization
    • Understand the differences between the transactional and transformational leadership, as well as how to implement them practically
    • Distinguish the characteristics of the new and traditional media, as well as their selection criteria
    • Realize the importance of the communication/ public relations strategy and develop a relative strategic planning
    • Recognize the importance, characteristics and ways of formulating an effective organizational identify and image
    • Perceive the importance, characteristics and ways of formulating an open communication climate within an organization
    • Understand the ways organizations communicate, interactive and develop relationships with their stakeholders
    • Know the stages and how to unfold public relations campaigns, using the traditional and new media
    • Know how organizations can handle crises effectively
    • Perceive how communication contribute to effective leadership
    • Realize the role of public relations in crisis/ reputation management
    • Understand the meaning and the content of corporate social responsibility
    • Understand sponsoring and how to be implemented as a public relations tool.

     

     

    • MARKETING MANAGEMENT IN TOURISM SERVICES
      (MTM0102)

    Type
    COMPULSORY

    Department Abbreviation
    MTM

    Department
    MASTER'S DEGREE IN TOURISM MANAGEMENT

    Course Outlines

    Η περιγραφή του μαθήματος δεν είναι διαθέσιμη

    • SERVICES MARKETING
      (ΟΔ0514)

    Type
    COMPULSORY

    Department Abbreviation
    BA

    Department
    DEPARTMENT OF BUSINESS ADMINISTRATION

    Course Outlines

    Οι υπηρεσίες κυριαρχούν σήμερα στις αναπτυγμένες οικονομίες ενώ όλες οι επιχειρήσεις πια τις αντιμετωπίζουν ως αναπόσπαστο κομμάτι των υλικών τους αγαθών το οποίο συμβάλει αποφασιστικά στη διατήρηση των πελατών τους. Η ραγδαία ανάπτυξη των νέων τεχνολογιών και η παγκοσμιοποίηση της αγοράς έχουν οδηγήσει τις επιχειρήσεις σε έναν ανελέητο ανταγωνισμό και στην εφαρμογή νέων στρατηγικών στις συνεχείς αλλαγές των αναγκών, των επιθυμιών και των συμπεριφορών των πελατών τους. Αναγνωρίζοντας την αυξανόμενη σημαντικότητα των υπηρεσιών στην παγκόσμια οικονομία και τις μοναδικές προκλήσεις που αντιμετωπίζουν οι μάνατζερ υπηρεσιών, το μάθημα γεφυρώνει το χάσμα μεταξύ θεωρίας και πράξης στο μάρκετινγκ υπηρεσιών. Στο μάθημα παρουσιάζονται τα επτά συστατικά του μίγματος μάρκετινγκ στις υπηρεσίες και αναλύονται σημαντικές θεωρητικές προσεγγίσεις στο χώρο των υπηρεσιών. Ακόμα επισημαίνονται σημαντικά ερευνητικά ευρήματα και υπάρχει προσανατολισμός στο μάνατζμεντ των υπηρεσιών. Στο μάθημα ενσωματώνεται η χρήση και η επίδραση των νέων τεχνολογιών σε κάθε τομέα επίδρασης των υπηρεσιών και αναδεικνύεται ο ρόλο τους ενώ χρησιμοποιούνται παραδείγματα για να συνδεθεί η πράξη με τη θεωρία. Τέλος, υπάρχει εθνικός και διεθνής προσανατολισμός παρουσιάζοντας αποτελέσματα ερευνών και παραδείγματα τόσο από την Ελλάδα όσο και από το παγκόσμιο γίγνεσθαι του μάρκετινγκ υπηρεσιών.

    • SPORTS MARKETING
      (ΟΔ0519)

    Type
    ELECTIVE

    Department Abbreviation
    BA

    Department
    DEPARTMENT OF BUSINESS ADMINISTRATION

    Course Outlines

    Είναι αναμφισβήτητη σήμερα η οικονομική δύναμη και η γοητεία που ασκεί ο αθλητισμός σε όλο τον κόσμο. Οι μεταδόσεις αθλητικών γεγονότων καταλαμβάνουν σχεδόν πάντα τις πρώτες θέσεις τηλεθέασης ενώ η εξασφάλιση τηλεοπτικής, διαδικτυακής και ραδιοφωνικής μετάδοσης τους σημαίνει την πληρωμή δισεκατομμυρίων από τα Μέσα Μαζικής Ενημέρωσης. Ο αθλητισμός έχει αναπτυχθεί σε έναν ξεχωριστό κλάδο οικονομικής δραστηριότητας ο οποίος συμβάλει σημαντικά στο Ακαθάριστο Εθνικό Προϊόν (ΑΕΠ). Η βιομηχανία του αθλητισμού συμπεριλαμβάνεται στη γενικότερη «βιομηχανία της διασκέδασης» (entertainment business) και προσφέρει προϊόντα και υπηρεσίες που σχετίζονται άμεσα ή έμμεσα με την ευρύτερη έννοια της διασκέδασης/ψυχαγωγίας. Όπως και οι υπόλοιπες βιομηχανίες διασκέδασης παράγει και προσφέρει υπηρεσίες για να καλύψει τις ανάγκες μιας αγοράς, της αγοράς του ελεύθερου χρόνου. Το µάθηµα σκοπεύει να βοηθήσει τους/ις φοιτητές/τριες να κατανοήσουν τις βασικές αρχές, τις εφαρμογές και τις μορφές του Αθλητικού Μάρκετινγκ. Συγκεκριµένα, οι φοιτητές/τριες θα κατανοήσουν τις ιδιαιτερότητες του αθλητικού µάρκετινγκ, το μίγμα μάρκετινγκ καθώς και τη διαφορά μεταξύ του αθλητικού μάρκετινγκ και του μάρκετινγκ μέσω του αθλητισμού. Επίσης, στο μάθημα καλύπτονται έννοιες όπως της χορηγίας (sponsoring), των δικαιωμάτων μετάδοσης αθλητικών γεγονότων (broadcasting rights) και των δωρεών. Τέλος, αναλύονται οι αθλητικοί καταναλωτές και η συμπεριφορά τους. Το μάθημα απαιτεί γνώσεις αρχών μάρκετινγκ και μάρκετινγκ υπηρεσιών.

    Publications


    • Books (25 records)

    Περιλαμβάνει Βιβλία ή/και μονογραφίες σε διεθνείς ή ελληνικούς εκδοτικούς οίκους. Κεφάλαια ή άρθρα συλλογικών τόμων ή επιμέλεια τόμων σε διεθνείς ή ελληνικούς εκδοτικούς οίκους.

      2024

      • Tsiotsou, R.H., Kabadayi, S., and Fisk, R. P. (2024). Advocating Human Rights and Sustainable Development Goals: A Transformative Service Research (TSR) Approach, in A Research Agenda for Service Marketing, Olivier Furrer, Chloé Baillod, Jie Yu Kerguignas, Mikèle Landry (eds), Edward Elgar.
      • Tsiotsou, R.H. (2024). From Customer-to Digital-to Civic-to Transformative Engagement: A Conceptual Framework and Future Research Directions in A Research Agenda for Service Marketing, Olivier Furrer, Chloé Baillod, Jie Yu Kerguignas, Mikèle Landry (eds). Edward Elgar

      2023

      • Rodoula H. Tsiotsou and Ronald. Goldsmith (2023). Engagement in Tourism throughout the Customer Journey: A Service Ecosystem Perspective, In Handbook of Trends and Issues in Global Tourism Alastair Morrison & Dimitrios Buhalis (eds),. Routledge.
      • Olivier Furrer, Mikèle Landry, Chloé Baillod, Rodoula H. Tsiotsou, and Ben S. Liu (2023). User/consumer-based innovation in services. In Elgar Encyclopedia of Service Studies, by Faïz Gallouj, Marie-Christine Monnoyer, Luis Rubalcaba, Markus Scheuer, Patrik Ström(Eds)

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      2022

      • Tsiotsou, Rodoula H. (2022). Customer Service. In Encyclopedia of Tourism Management and Marketing, by Dimitrios Buhalis (ed.), Edward Elgar Publishing Limited

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      2021

      • Tsiotsou, R.H. (2021). Value creation in tourism through active tourist engagement: A framework for online reviews. In Women’s Voices in Tourism Research – Contributions to Knowledge and Letters to the Next Generation” by Antonia Correia and Sara Dolnicar (eds), The University of Queensland, ISBN: 978-1-74272-357-0

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      2020

      • Rodoula H. Tsiotsou (2020). Social Media and Customer Engagement. In The Routledge Handbook of Service Research Insights and Ideas by Eileen Bridges and Kentra Fowler (eds), Routledge, Bisbaine.

      2016

      • Αυλωνίτης, Γ. , Γούναρης, Σ. και Τσιότσου, Ρ. (2016). Μάρκετινγκ Υπηρεσιών: Μάνατζμεντ, Στρατηγικές και Νέες Τεχνολογίες. Broken Hill Publishers ISBN: 9789963258567

      2015

      • Rodoula H. Tsiotsou and Jochen Wirtz (2015), “The Three-Stage Model of Service Consumption,” in: The Handbook of Service Business: Management, Marketing, Innovation and Internationalisation, by Bryson, J R and Daniels, P W (eds.) Cheltenham: Edward Elgar Publishing Ltd, UK.

      2013

      • Tsiotsou H. Rodoula, (2013). “Is website interactivity always beneficial? An elaboration likelihood model approach“, In EAA Advances in Advertising Research, “The Changing Roles of Advertising” (Vol. IV, pp. 131-145), GABLER, Germany. ISBN 978-3-658-02364-5 (with Palla Polyxeni, Zotos Yorgos)

      • Tsiotsou, R.H. and Goldsmith, R.E. (2013). You’re nothing without me:  What consumers contribute to brands. In Psychology of Branding, Douglas W. Evans (ed.). pp. 55-74. NOVA.  ISBN: 978-1-62618-817-4.

      2012

      • Tsiotsou, R. H. and Mavragani, E. (2012). Marketing Strategy of Museums: The Case of the New Acropolis Museum in Athens. In Best Practices in Social and Public Marketing. Improving Quality of Life, Book series on Best Practices in Quality of Life Research. Springer Publications.
      • Goldsmith, R.E. and Tsiotsou, R.H. (2012). Introduction to experiential marketing In Strategic Marketing in Tourism Services by Tsiotsou, Rodoula H. and Goldsmith, Ronald E. (eds) Emerald. ISBN 9781780520704.
      • Goldsmith, R.E. and Tsiotsou, R.H. (2012). Implementing Relationship Marketing In Hospitality And Tourism Management. In Strategic Marketing in Tourism Services by Tsiotsou, Rodoula H. and Goldsmith, Ronald E. (eds) Emerald. ISBN 9781780520704.
      • Tsiotsou, R.H., Mild, A. and D. Sudharshan (2012). Social Interactions as Basis for Segmenting the Tourism Market. In Strategic Marketing in Tourism Services by Tsiotsou, Rodoula H. and Goldsmith, Ronald E. (eds) Emerald. ISBN 9781780520704.
      • Τsiotsou, R. H. and Goldsmith, R.E. (2012). Target Marketing and its Application to Tourism. In Strategic Marketing in Tourism Services by Tsiotsou, Rodoula H. and Goldsmith, Ronald E. (eds) Emerald. ISBN 9781780520704.
      • Tsiotsou, R. H. (2012). Introduction to Strategic Marketing in Tourism. In Strategic Marketing in Tourism Services by Tsiotsou, Rodoula H. and Goldsmith, Ronald E. (eds) Emerald. ISBN 9781780520704.
      • Tsiotsou, R. H. and Wirtz, J. (August 2012). Consumer behavior in a service context. In Handbook of New Developments in Consumer Behavior by Victoria Wells and Gordon Foxall, Edward Elgar Publishing Ltd, UK. ISBN: 978 1 84980 244 4.
      • Tsiotsou, Rodoula H. and Goldsmith, Ronald E. (2012). Strategic Marketing in Tourism Services, Emerald. ISBN 9781780520704.

      2011

      • Tsiotsou, R. (2011). Entrepreneurship in Sports Broadcasting (Chapter 8, p. 97-120). In Sports Entrepreneurship: Theory and Practice Editors: Simon Chadwick and Dorene Ciletti. Fitness Information Technology, U.S.A.
      • Tsiotsou, R. (2011), Broadcasting Rights. In Encyclopedia of Sports Management and Marketing. Eds. Linda E. Swayne, Mark Todds and Geoffrey J. Golson, Sage Publications, California, USA. ISBN: 9781412973823
      • Tsiotsou, R. (2011). The Marketing Concept. In Encyclopedia of Sports Management and Marketing. Eds. Linda E. Swayne, Mark Todds, and Geoffrey J. Golson, Sage Publications, California, USA. ISBN: 9781412973823
      • Tsiotsou, R. (2011). Branding, In Encyclopedia of Sports Management and Marketing. Eds. Linda E. Swayne, Mark Todds and Geoffrey J. Golson, Sage Publications, California, USA. ISBN: 9781412973823

      2002

      • Tsiotsou, R. (2002). The Role of Management in Sport. Chapter in Sport Management: A Multidisciplinary Approach, pp. 27-40 by Dimitris Gargalianos and Yianni Authino: University Press, Greece.

      2001

      • 14. Tsiotsou, R. (2001) Marketing Municipal Sport Organizations. Chapter in Structure and Operation of Municipal Organizations, pp. 86-91, by Yianni Authino (2nd edition), Greece.
      • Scientific Journals (47 records)

      Περιλαμβάνει Άρθρα σε διεθνή ή ελληνικά επιστημονικά περιοδικά (με κριτές).

        2023

        • Amir Zaib Abbasi, Rodoula H. Tsiotsou, Khalil Hussain, Raouf Ahmad Rather, and Ding Hooi Ting (2023). Investigating the impact of social media images’ value, consumer engagement, and involvement on eWOM of a tourism destination: A transmittal mediation approach. Journal of Retailing and Consumer Services, Vol. 71 (March), 2022 Journal Impact Factor: 10.4

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        • Amir Zaib Abbasi, Nasser Alqahtani, Rodoula H. Tsiotsou, Umair Rehman, and Ding Hooi Ting (2023). eSports as Playful Consumption Experiences: Examining the Antecedents and Consequences of Game Engagement. Telematics & Informatics, Vol. 77(February) 2022 Journal Impact Factor: 8.5

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        • Tseng-Lung Huang, Rodoula H. Tsiotsou, and Ben S. Liu (2023). Delineating the role of mood maintenance in augmenting reality (AR) service experiences: An application in tourism. Technological Forecasting & Social Change. Vol. 189, 122385, 2022 Journal Impact Factor: 12

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        • Tsiotsou, Rodoula H., Hatzithomas, Leonidas, and Wetzels, Martin (2023). Display Advertising: The Role of Context and Advertising Appeals from a Resistance Perspective. Journal of Research in Interactive Marketing, 2022 Journal Impact Factor: 8.2

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        • Raza, Ali, Tsiotsou, Rodoula, H., Sarfraz, Muhammad, and Ishaq, Muhammad I. (2023). Trust recovery tactics in financial services: The moderating role of service failure severity. International Journal of Bank Services. 2022 Journal Impact Factor: 5.3

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        2022

        • Tsiotsou, R.H., Koles, B., Paul, J. and Loureiro, S.M.C. (2022). Theory Generation from Literature Reviews: A Methodological Guidance. International Journal of Consumer Studies, Vol 46, No. 5, 1505-1516 2021 Journal Impact Factor: 7.096

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        • Kabadayi, S. and Tsiotsou, R.H. (2022). The Triple-A Framework for Serving Humanity with Service Research, Journal of Services Marketing, Vol. 36 No. 7, pp. 865-872. 2021 Journal Impact Factor 5.246

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        • Tsiotsou, R.H. and Diehl, S. (2022). Delineating Transformative Value Creation through Service Communications: An Integrative Framework. Journal of Service Management, Vol. 33 No. 4/5, pp. 531-551. 2020 Journal Impact Factor: 11.77

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        • Tsiotsou, R.H. and Boukis, A. (2022). “In-Home Service Consumption: A Systematic Review, Integrative Framework and Future Research Agenda” Journal of Business Research, 145, pp. 49-64. 2020 Journal Impact Factor: 10.969

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        • Tsiotsou, R.H. and Klaus, P. (2022). Τhe “nip and tuck” service framework: bright and dark side of beautification/modification services, Journal of Services Marketing, Vol. 36 No. 1, pp. 1-8, 2021 Journal Impact Factor: 5.246

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        • Tsiotsou, R.H. (2022). Identifying Value-Creating Aspects in Luxury Hotel Services via Third-Party Online Reviews: A Cross-Cultural Study. International Journal of Retail and Distribution Management. Vol. 50 No. 2, pp. 183-205. 2020 Journal Impact Factor: 3.77

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        2021

        • Tsiotsou, R.H. (2021). Introducing Relational Dialectics on Actor Engagement in the Social Media Ecosystem, Journal of Services Marketing, Vol. 35 No. 3, pp. 349-366. Journal Impact Factor: 4.47

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        2019

        • Tsiotsou, R.H. (2019). Rate my firm: cultural differences in service evaluations. Journal of Services Marketing, Vol. 33 No 7, pp. 815-836. 2019 Journal Impact Factor: 3.2

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        2016

        • Τsiotsou, R. H. (2016) An SDL Experience-Based Framework for Sport Marketing, The Service Industries Journal, Vol. 36 Issue 11-12, pp. 478 – 509, 2015 Journal Impact Factor: 0.78 10.1080/02642069.2016.1255731
        • Furrer, O., Sudharshan, D., Tsiotsou, R.H. and Liu, B. (2016). A Framework for Innovative Service Design. The Service Industries Journal, Vol. 36 Issue 9-10, pp. 452 - 471 2015 Journal Impact Factor: 0.78 10.1080/02642069.2016.1248420
        • Tsiotsou, R. H. (2016). The Social Aspects of Consumption as Predictors of Consumer Loyalty: Online vs. Offline Services, Journal of Service Management, Vol. 27 Issue 2, pp. 91 - 116. 2015 Journal Impact Factor: 2.23 10.1108/JOSM-04-2015-0117
        • Tzoumaka, E., Tsiotsou, R.H., and Siomkos, G. (2016). Delineating the role of endorser’s perceived qualities and consumer characteristics on celebrity endorsement effectiveness. Journal of Marketing Communications 22(3), pp. 307-326. ABS 2010=2. 10.1080/13527266.2014.894931

        2015

        • Tsiotsou, R. H. (2015). The Role of Social and Parasocial Relationships on Social Networking Sites Loyalty. Computers in Human Behavior Vol. 48, p. 401-414. 2013 Journal Impact Factor: 2.69

        2014

        • Tsiotsou, R.H, Alexandris, K. and Cornwell, B. (2014). Using evaluative conditioning to explain corporate co-branding in the context of sport sponsorship. International Journal of Advertising. Vol. 32 (2) pp. 295-327. 2012 Journal Impact Factor: 2.31

        2013

        • Tsiotsou, R. (2013). Investigating the role of enduring and situational involvement with the program context on advertising effectiveness. Journal of Marketing Communications, Vol. 19, No. 2, pp. 114-135. ABS 2009=2

        • Tsiotsou, R. H. (2013), Sport Team Loyalty: Integrating Relationship Marketing and a Hierarchy of Effects. Journal of Services Marketing, Vol. 27 (6), pp. 458-471. 2012 Journal Impact Factor: 0.66

        2012

        • Alexandris, K., Tsiotsou, R. and James, J. (2012). Testing a Hierarchy of Effects Model of Sponsorship Effectiveness. Journal of Sport Management, Vol. 26 (5), 363-378., 2011 Journal Impact Factor: 0.81

        • Tsiotsou, R. (2012). Developing a Scale for Measuring the Personality of Sport Teams. Journal of Services Marketing, Vol. 26 (4), pp. 238-252. Emerald, 2011 Journal Impact Factor: 0.62.
        • Tsiotsou, R. (2012). Segmenting Soccer Spectators by Attachment Levels: A Psychographic Profile Based on Team Self-Expression and Involvement. European Sport Management Quarterly, Vol. 12 (1), 65-81, (with Alexandris, K.) 2011 Journal Impact Factor: 0.88.

        2011

        • Tsiotsou, R. and Vlachopoulou, M. (2011). Understanding the Effects of Market Orientation and E-Marketing on Service Performance. Marketing Intelligence & Planning. Emerald. 29 (2), 141-155, ABS 2010=1
        • Tsiotsou, R. (2011). A Stakeholder Approach to International and National Sport Sponsorship. Journal of Business & Industrial Marketing, Emerald Vol. 26 (8), pp. 557 - 565, 2010 Journal Impact Factor: 0.75.
        • Tsiotsou, R. (2011). Investigating the role of enduring and situational involvement with the program context on advertising effectiveness. Journal of Marketing Communications (prepublication). ABS 2009=2.

        2010

        • Tsiotsou, R. and Ratten, V. (2010). Future Research Directions in Tourism Marketing. Marketing Intelligence & Planning. Vol. 28 (4), 533-544. Emerald.
        • Tsiotsou, R., Rigopoulou, I., and Kehagias, I. (2010). Tracing Customer Orientation and Marketing Capabilities through Retailers' Websites: A Strategic Approach to Internet Marketing. Journal of Targeting, Measurement & Analysis for Marketing, Vol. 18 (2), 79-94. Palgrave Macmillan.
        • Tsiotsou, R. (2010). Delineating the Role of Market Orientation on Service Performance: A Component-Wise Approach. The Service Industries Journal. Vol. 30 No 3, pp. 357-403. Taylor & Francis, 2008 Journal Impact Factor: 0.452

        2009

        • Tsiotsou, R. and Alexandris, K. (2009). Delineating the Outcomes of Sponsorship: Sponsor Image, Word of Mouth, and Purchase Intentions. International Journal of Retail & Distribution Management. Vol. 37 (4), 358-369. Emerald. ABS 2009=1

        2008

        • Tsiotsou, R. (2008). An Integrated Taxonomy of Consumers of Financial Services: The Role of Perceived Risk, Effort and Involvement. International Journal of Risk Assessment and Management. Vol. 9 (1-2), pp. 135-147. Inderscience Publishers.
        • Rigopoulou, I., Tsiotsou, R. and Kehagias, I. (2008). Shopping orientation-defined segments based on store-choice criteria and satisfaction: an empirical investigation. Journal of Marketing Management. Vol. 24 No 9-10, pp. 979-996. ABS 2008=3

        2007

        • Tsiotsou, R. (2007). An empirically-based typology of intercollegiate athletic donors: High and low motivation scenarios. Journal of Targeting, Measurement & Analysis for Marketing, 15(2), 79-92. Palgrave Macmillan. ABS 2007=1

        2006

        • Tsiotsou, R. (2006). The role of perceived product quality and overall satisfaction on purchase intentions. International Journal of Consumer Studies. Vol. 30(2), 207-217. Blackwell Publishing. ABS 2006=1
        • Tsiotsou, R. (2006). Using visit frequency to segment ski resort customers. Journal of Vacation Marketing. Vol. 12 (1), 15-26. SAGE Publications. ABS 2006=1
        • Tsiotsou, R. and Vasioti, E. (2006). Using demographics and leisure activities to predict satisfaction with tourism services in Greece. Journal of Hospitality and Leisure Marketing. Vol. 14 (2), 61-72. The Haworth Press, Inc.
        • Tsiotsou, R. and Vasioti, E. (2006). Satisfaction: A segmentation criterion for "short-term" visitors of mountainous destinations. Journal of Travel & Tourism Marketing. Vol. 20(1). 61-74, The Haworth Press, Inc. ABS 2006=1
        • Tsiotsou, R. (2006). Investigating differences between female and male athletic donors: A comparative study. International Journal of Nonprofit & Voluntary Sector Marketing, 11(3), 209-223. Wiley InterScience. ABS 2006=1

        2005

        • Tsiotsou, R. αnd Lalountas, D. (2005). Applying event study analysis to assess the impact of marketing communication strategies: The case of sponsorship. Applied Financial Economics Letters, Vol. 1 (4), 259-262. Taylor and Francis Publishers.
        • Tsiotsou, R. (2005). The effect of European Union regulations on marketing practices: The case of European football. Journal of Euromarketing, Vol. 15 (1), 75-93. International Business Press, The Haworth Press, Inc. ABS 2005=1
        • Tsiotsou, R. (2005). Varying perceived quality levels and their relation to involvement, satisfaction, and purchase intentions. Marketing Bulletin, Vol. 16, research note 4. http://marketing-bulletin.massey.ac.nz.

        2004

        • Tsiotsou, R. (2004). Cause related marketing: The role of values on donor behavior. The Southeuropean Review of Business Finance and Accounting. Vol. 2 (2), 101-112.
        • Tsiotsou, R. (2004). The role of involvement and income in predicting small and large donations to college athletics. International Journal of Sports Marketing & Sponsorship, Vol. 6 (2), 117-123. International Marketing Reports Ltd.

        1998

        • Tsiotsou, R. (1998). Motivations for donation to athletic programs, The Cyber Journal of Sport Marketing, Vol. 2(2), www.ausport.gov.au/fulltext/ 1998/cjsm/v2n2/tsiotsou22.htm.
        • Tsiotsou, R. (1998). A survey of sport club programs. Recreational Sports Journal (National Intramural-Recreational Sports Association), Vol. 22(2), p. 38-41.

        1997

        • Tsiotsou, R. (1997). The effect of emotions on the memory of TV commercials, The Cyber Journal of Sport Marketing, Vol. 1 (4), www.ausport.gov.au/fulltext/1997/cjsm/v1n4/tsiotsou.htm.
        • Conferences (74 records)

        Περιλαμβάνει Άρθρα σε δημοσιευμένα πρακτικά διεθνών ή ελληνικών συνεδρίων (με κριτές).

          2023

          • Rodoula H. Tsiotsou, Tseng-Lung Huang, and Ben S. Liu (2023). The Role of Haptic/Visual Fidelity in Augmented Reality (AR) Service Experiences: An Application in Tourism. European Marketing Academy (EMAC) Regional Conference. Piraeus, Greece (September 27-29, 2023).
          • Rodoula H. Tsiotsou and Amir Abbasi (2023). Esports Experiences and The Role of Game Engagement. Special Session: SportSIG | Novel Fan Experiences of Interest to Sport and Sponsorship-Linked Marketers. AMA Summer Academic Conference, San Francisco, August 4-16, 2023
          • Rodoula H. Tsiotsou, Yiannis Kyanides, Vaggelis Saprikis, and Yiannis Samos (2023). Green energy: an investigation of service firms supporting photovoltaic parks. 29th Recent Advances in Retailing and Consumer Sciences Conference (RARCS2023), July 24-27, 2023, Lyon, France.
          • Rodoula H. Tsiotsou, Raymond P. Fisk, Tim Breitbarth, Bo Enquist, Teresa Maria Gulotta, Maria Francesca Renzi, Samuel Petros Sebhatu, and Veronica Ungaro (2023). Sustainable Communities: The Role of Collaboration in Tackling the Energy Crisis in the European Union. 18th International Research Symposium on Service Excellence in Management (QUIS18), Hanoi, Vietnam, (June 20-23, 2023).
          • Rodoula H. Tsiotsou, Sertan Kabadayi, and Raymond Fisk (2023). Human Rights in Service Ecosystems: A Transformative Service Research (TSR) Perspective. QUIS18 (18th International Research Symposium on Service Excellence in Management), Hanoi, Vietnam (June 20-23, 2023).
          • Amir Abbasi, Nasser Alqahtani, Rodoula H. Tsiotsou, Umair Rehman and Ding Hooi Ting (2023). Esports: Examining the Antecedents and Consequences of Game Engagement. QUIS18 (18th International Research Symposium on Service Excellence in Management), Hanoi, Vietnam (June 20-23, 2023).
          • Raymond P. Fisk, Tim Breitbarth, Bo Enquist, Teresa Maria Gulotta, Maria Francesca Renzi, Samuel Petros Sebhatu, Rodoula H. Tsiotsou, and Veronica Ungaro (2023). Sustainable Communities During the Energy Crisis in the European Union: A Collaborative Advantage Approach. Frontiers in Services, Maastricht, The Netherlands, (June 15-18, m2023).
          • Rodoula H. Tsiotsou and Sertan Kabadayi (2023). Dignity and Human Rights as Catalysts for Sustainable Service Ecosystems. Frontiers in Services, Maastricht, The Netherlands, (June 15-18, 2023).
          • Maria Francesca Renzi, Tim Breitbarth, Bo Enquist, Raymond P. Fisk, Teresa Maria Gulotta, Samuel Petros Sebhatu, Rodoula H. Tsiotsou, and Veronica Ungaro (2023). Sustainable Communities: A Collaborative Advantage Approach for the EU Energy Crisis. Naples Forum on Service, Ravello, Italy (June 6-9, 2023)
          • Rodoula Tsiotsou, Yiannis Kyanides, Vaggelis Saprikis, and Ioannis Samos (2023). Nanoroll: Developing an Innovative Product to Improve the Efficiency of Photovoltaic Panels. In Business Research Proceedings, (p1-2). Research Innovations in Sustainable Marketing: A Global Virtual Symposium (RISM 2023). Virtual, March 14-16, 2023. https://luminousinsights.net/articles/BRP-2023-82

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          2022

          • Athanasopoulos, G., Tsiotsou, R.H., and Fritz, T. (2022). Altering socio-cultural beliefs through music: a novel approach to emotional contagion. 21st Quinquennial International Musicological Society Congress (IMS2022), August 22-26, 2022, Athens, Greece
          • Tsiotsou, R.H. and Seger-Guttmann, Τ. (2022). Generosity in the service settings: Systematic Review and Meta-Analyses, 28th Recent Advances in Retailing and Consumer Science, July 23-26, 2022, Baveno, Italy.
          • Tsiotsou, R.H. and Boukis, A. (2022). In-home service consumption: what do we know so far? International Conference on Contemporary Marketing Issues, July 8-10, 2022, Naxos, Greece.
          • Tsiotsou, R.H. and Boukis, A. (2022). Home as a Service Consumption Hub. Frontiers in Services, June 22-24, 2022, Boston, USA.
          • Tsiotsou, R.H. and Seger-Guttmann, Τ. (2022). Generosity: A Systematic Review of the Literature and Future Research Directions. 12th SERVSIG Conference. June 16-18, 2022, Glasgow, Scotland.
          • Tsiotsou, R.H., Medler-Liraz, H., Seger-Guttmann, T., Partouche-Sebban, J. and Wang, C-Y. (2022). Understanding social distance: A cross-cultural perspective. AMA Global Marketing SIG, May 31 – June 2, 2022, Chania, Greece.
          • Fisk, R., Tsiotsou, R.H., Sidaoui, K. and Kabadayi, S. (2022). Serving Humanity: ServCollab's Progress and Collaborative Brainstorming for Future Plans (Special Session). 17th International research symposium on service excellence in management (QUIS17), January, 12-15, 2022, Valencial, Spain.

          2020

          • Tsiotsou, R.H. (2020). Examining Cultural Differences in Evaluating Luxury Hotels. International Conference on Contemporary Marketing Issues. September, (online), Greece.

          2019

          • Tsiotsou, R, and Mavragani, E. (2019), Delineating User Generated Content to Profile Travelers: A Cross-National Approach. AMA Global Marketing SIG Conference, Buenos Aires, Argentina.

          2018

          • Rodoula H. Tsiotsou (2018). Investigating Differences In Hotel Reviews Across European Regions. In Proceedings of the Global Conference on Business, Hospitality and Tourism Research (GLOSEARCH), October 2-5, 2018, Ho Chi Minh City, Vietnam.
          • Rodoula H. Tsiotsou (2018). An Investigation of the Antecedents of Customer Co-creation and Co-production in Health Services. In Proceedings of the 10th AMA SERVSIG 2018 –International Service Research Conference, (p. 430-434) June 14-16, Paris, France.
          • Rodoula H. Tsiotsou (2018). Cross Cultural Differences In Hotel Attribute Appraisals: A Supra-National Approach, In Proceedings of the 2018 AMA Global Marketing Sig Conference, May 21-23, 2018, Santorini, Greece.

          2017

          • Rodoula H. Tsiotsou (2017). Predicting High and Low Customer Engagement in Health Services. In Proceedings of the 17th International RESER Conference. P. 527-529, (September 7-9, 2017), Bilbao, Spain
          • Rodoula H. Tsiotsou (2017). “Black Friday”: Attitudes, Behavior and Intentions of Greek Consumers. Proceedings of Advances in National Brand and Private Label Marketing, Francisco J. Martinez-Lopez, Juan Carlos Gazquez-Abad, Kusum L. Ailawadi, and Maria Jesus Yague-Guillen (Eds), 4th International Conference on Research in National Brand and Private Label Marketing, Barcelona, Spain (June 28-30, 2017), (pp. 11-17), ISBN 978-3-319-59700-3.
          • Tsiotsou, R.H. and Hatzithomas, L. (2017). Banner Advertising Effectiveness: An Experimental Study.In Proceedings of the 5th International Conference on Contemporary Marketing Issues (ICCMI) (June 21-23, 2017), Thessaloniki, Greece.
          • Rodoula H. Tsiotsou and Yannis A. Hajidimitriou (2017). Key Factors for Successful Export Performance of Small and Medium-Sized Greek Firms in the Turmoil. Proceedings of the AMA Global Marketing SIG "Global Marketing in an Era of Change" April 6-8, 2017, Havana, Cuba. (pp. 1-8) .

          2016

          • Rodoula H. Tsiotsou (2016). Predicting high and low engagement in social networking sites. Proceedings of the 9th AMA SERVSIG 2016 –International Service Research Conference. June 17-19, 2016, Maastricht, The Netherlands (p. 1-5).
          • Rodoula H. Tsiotsou (2016). A framework for innovative service design. Proceedings of the 25th Annual Frontiers in Service Conference, June 23-26, 2016 Bergen, Norway, (with Olivier Furrer, D. Sudharshan, Ben S. Liu)

          2014

          • Rodoula H. Tsiotsou (2014). The social aspects of consumption as predictors of consumer loyalty: Online vs. offline services. Proceedings of the 8th AMA SERVSIG 2014 –International Service Research Conference, Rodoula H. Tsiotsou and Yannis Hajidimitriou (eds), ISBN 978-960-98740-9-0, (p.1-5) Thessaloniki, June 13-15, 2014, Greece.
          • D. Sudharshan, Rodoula H. Tsiotsou, Ben S. Liu, and Olivier Furrer (2014). Designing to serve: Integrating design and marketing in service science. Proceedings of the 8th AMA SERVSIG 2014 –International Service Research Conference, Rodoula H. Tsiotsou and Yannis Hajidimitriou (eds), ISBN 978-960-98740-9-0, (p.1-5) Thessaloniki, June 13-15, 2014, Greece
          • Polyxeni (Jenny) Palla, Rodoula H. Tsiotsou and Yorgos Zotos (2014). Gaining satisfaction and trust in a brand website. Proceedings of the 8th AMA SERVSIG 2014 –International Service Research Conference, Rodoula H. Tsiotsou and Yannis Hajidimitriou (eds), ISBN 978-960-98740-9-0, (p.1-5) Thessaloniki, June 13-15, 2014, Greece.
          • Polyxeni (Jenny) Palla, Rodoula H. Tsiotsou and Yorgos Zotos (2014). Truly Interactive Websites; An Eye Tracking Approach. 13th International Conferences on Research in Advertising (ICORIA), in Advances in Advertising Research, Banks, I. and Okazaki, S., eds. June 26 - 28, 2014, Amsterdam, The Netherlands
          • Rodoula H. Tsiotsou (2014). Gaining satisfaction and trust in a brand website Proceedings of the 8th AMA SERVSIG 2014 –International Service Research Conference, Rodoula H. Tsiotsou and Yannis Hajidimitriou (eds), ISBN  978-960-98740-9-0, (p.1-5) Thessaloniki, June 13-15, 2014, Greece (with Polyxeni (Jenny) Palla and Yorgos Zotos).

          • Rodoula H. Tsiotsou, (2014). Designing to serve: Integrating design and marketing in service science. Proceedings of the 8th AMA SERVSIG 2014 –International Service Research Conference, Rodoula H. Tsiotsou and Yannis Hajidimitriou (eds), ISBN  978-960-98740-9-0, (p.1-5) Thessaloniki, June 13-15, 2014, Greece (with D. Sudharshan, Ben S. Liu, and Olivier Furrer).

          • Rodoula H. Tsiotsou (2014). The social aspects of consumption as predictors of consumer loyalty: Online vs. offline services. Proceedings of the 8th AMA SERVSIG 2014 –International Service Research Conference, Rodoula H. Tsiotsou and Yannis Hajidimitriou (eds), ISBN  978-960-98740-9-0, (p.1-5) Thessaloniki, June 13-15, 2014, Greece.

          2013

          • Tsiotsou, R.H. (2013). The Role of Brand Relationships and Tribal Behavior on Brand Loyalty. Proceedings of the 2013 AMA Winter Marketing Educators’ Conference, pp. 1-20. 15-17 February 2013, Las Vegas, U.S.A.

          • Palla, P., Tsiotsou, R.H. and Zotos, Y. (2013). Effective Interactive Websites: Examining the Moderating Role of Involvement. Proceedings of the 16th AMS World Marketing Congress, pp. 354-357. 17-20 July, 2013, Melbourne, Australia.

          • Tsiotsou, R.H. (2013). Parasocial Relationships and Tribal Behavior: Delineating their Link. Proceedings of the 16th AMS World Marketing Congress, pp. 633-636. 17-20 July, 2013, Melbourne, Australia.

          • Tsiotsou, R.H. (2013).  The Role of Social and Parasocial Relationships on Social Networking Sites. Proceedings of the XXIII International RESER Conference, European Association for Research on Services (RESER), pp. 1-15. September 19-21, 2013, Aix en Provence, France.

          2012

          • Palla, P., Tsiotsou, R.H. and Zotos, Y. (2012). Is website interactivity always beneficial? An Elaboration Likelihood Model approach. Proceedings of the 11th International Conference on Research in Advertising (ICORIA), June 28-30, 2012, Stockholm, Sweeden.

          • Τsiotsou, R.H. (2012). Is website interactivity beneficial for low involvement products? 10th World Media Economics and Management Conference, May 23-27 (with Palla, P. and Zotos, Y.), Thessaloniki, Greece.
          • Tsiotsou, R.H. and Chatzopoulou, E. (2012). Employees’ perceptions of Corporate Social Responsibility in a retailing setting, 11th International Congress on Public and Non-Profit Marketing. June 14-15, 2012, Vilnius, Lithuania.
          • Tsiotsou, R. H. and Veloutsou, C. (2012). TRIBE: Measuring tribal behavior in service brands. AMA SERVSIG 2012 International Service Research Conference, June 7-9, 2012, Helsinki, Finland.
          • Tsiotsou, R.H. (2012). Is website interactivity always beneficial? An Elaboration Likelihood Model approach. 11th International Conference on Research in Advertising (ICORIA), June 28-30, 2012 (with Palla, P. and Zotos, Y.), Stockholm, Sweeden.

          2011

          • Tsiotsou, R. (2011). Brand engagement in self concept and engagement with a specific brand. 2nd International Colloquium on Consumer/Brand Relationships. (March 17-19, 2011) (with Goldsmith, R.) . Winter Park, Florida, U.S.A.
          • Τsiotsou, R. (2011). Examining the Link between Brand Relationships and Tribal Behaviour: A Structural Model. 7th Thought Leaders International Conference in Brand Management, p. 1-8 (March 10-12, 2011) (with Veloutsou, C.), Lugano, Switzerland.
          • Tsiotsou, R. and Veloutsou, C. (2011). The Role of Brand Personality on Brand Relationships and Tribal Behavior: An Integrative Model. 40th European Marketing Academy Conference p. 1-8 (May 24-27, 2011), Slovenia.
          • Tsiotsou, R. (2011). Marketing Mix Evaluation of the New Acropolis Museum Based on Social Media. 10th International Congress of the International Association on Public and Non Profit Marketing, p. 1-7. (June 16-17, 2011) (with Mavragani, E.), Porto, Portugal.
          • Tsiotsou, R. and Goldsmith, R. (2011). Exploring the Formation Process of Brand Love: A Comparison between Goods and Services. 2011 Academy of Marketing Science World Marketing Congress pp. 557-561 (July 19-23, 2011). Reims, France.
          • Tsiotsou, R. (2011). Predicting sport team loyalty: High and low scenarios. 2011 Academy of Marketing Science World Marketing Congress pp. 206-210 (July 19-23, 2011). Reims, France.
          • Tsiotsou, R. (2011). Developing brand loyalty in services: A hierarchy of effects model. 2011 Summer Marketing Educators’ Conference, American Marketing Association, pp. 391-398, San Francisco (August 5-7, 2011), U.S.A.

          2010

          • Tsiotsou, R. (2010). Predicting the Adoption of Mobile Transactions: An exploratory Investigation in Greece 9th International Conference on Mobile Business and the 9th Global Mobility Roundtable (ICMB/GMR 2010) (with Theodora Zarmpou, Vaggelis Zaprikis and Maro Vlachopoulou), (June 13-15, 2010) p. 1-7, Athens, Greece.
          • Tsiotsou, R. (2010). Creativity in Social Advertising: Developing a Conceptual Framework. 9th International Congress of the International Association on Public and Non Profit Marketing, (June 10-11, 2010), p. 1-9, Bucharest, Romania (with Alexandros Triantos and Emmanouella Plakoyiannaki).
          • Tsiotsou, R. (2010). Exploring the Role of Brand Love on Perceived Corporate Social Responsibility. 9th International Congress of the International Association on Public and Non Profit Marketing, (June 10-11, 2010), p. 1-9, Bucharest, Romania.
          • Tsiotsou, R. (2010). Building Brand Love in Services: An Exploratory Investigation. American Marketing Association SERVSIG International Service Research Conference, (17-19 June, 2010), Porto, Portugal.
          • Tsiotsou, R. and Alexandris, K. (2010). Building Customer Based Brand Equity via Corporate Co-branding: The Case of Sponsorship. 6th Thought Leaders International Conference in Brand Management, (April 18-20, 2010), p. 1-13. Lugano, Switzerland.
          • Tsiotsou, R. (2010). Brand Loyalty through Brand Attachment and Brand Trust: A Relational Perspective. 6th Thought Leaders International Conference in Brand Management, (April 18-20, 2010), p. 1-14. Lugano, Switzerland.
          • Tsiotsou, R. (2010). Creativity in Social Advertising: Developing a Conceptual Framework. 9th International Congress of the International Association on Public and Non Profit Marketing, (June 10-11, 2010), p. 1-9, Bucharest, Romania (with Alexandros Triantos and Emmanouella Plakoyiannaki).
          • Tsiotsou, R. (2010). Exploring the Role of Brand Love on Perceived Corporate Social Responsibility. 9th International Congress of the International Association on Public and Non Profit Marketing, (June 10-11, 2010), p. 1-9, Bucharest, Romania.
          • Tsiotsou, R. (2010). Predicting the Adoption of Mobile Transactions: An exploratory Investigation in Greece 9th International Conference on Mobile Business and the 9th Global Mobility Roundtable (ICMB/GMR 2010) (with Theodora Zarmpou, Vaggelis Zaprikis and Maro Vlachopoulou), (June 13-15, 2010) p. 1-7, Athens, Greece.
          • Tsiotsou, R. (2010). Building Brand Love in Services: An Exploratory Investigation. American Marketing Association SERVSIG International Service Research Conference, (17-19 June, 2010), Porto, Portugal.

          2009

          • Tsiotsou, R. (2009). An Empirical Analysis of the Brand Personality Effect on Brand Involvement. Proceedings of the 8th International Conference of the International Association on Public and Non Profit Marketing (June 18-19, 2009), p. 1-9 (CD) Valencia, Spain.
          • Kouthouris, C., Alexandris, K., Tsiotsou, R., and Priba, H. (2009). Predicting Behavioral Intentions from Motivation: A Case Study among Visitors of a Theme Park in Greece, Proceedings of the 2009 International Conference on Tourism Development and Management (September 11-14, 2009), p. 1-6. Kos, Greece.
          • Tsiotsou, R. Moschidis, O. and Papathanasiou, I. (2009). Examining Customer Orientation in Hotels Websites: A Comparative Study. Proceedings of the 2ndth Biannual Conference on Services Marketing (November 4-6, 2009), p. 1-9 (CD) Thessaloniki, Greece.
          • Tsiotsou, R. and Vlachopoulou, M. (2009). E-Marketing Orientation: Conceptualization and Scale Development. Proceedings of the 2ndth Biannual Conference on Services Marketing (November 4-6, 2009), p. 1-9 (CD) Thessaloniki, Greece.
          • Tsiotsou, R. and Alexandris, K. (2009). Predicting Sport Team Attachment: High and Low Scenarios. Proceedings of the 2ndth Biannual Conference on Services Marketing (November 4-6, 2009), p. 1-9 (CD) Thessaloniki, Greece.

          2008

          • Tsiotsou, R. and Gouri, N. (2008). The Effect of the Olympic Games on the Tourism Industry of the Host Country. Proceedings of the International Conference on Management and Marketing Sciences (24-25 May, 2008), p. 1-4. Athens, Greece.
          • Kehagias, I., Tsiotsou, R., Rigopoulou, E. and Katsikea, E. (2008). Store-choice criteria and satisfaction on the development of shopping orientation segments. Proceedings of the 2008 Academy of Marketing Conference (7-10 July, 2008), p. 1-9, Aberdeen, Scotland.
          • Tsiotsou, R. (2008). Marketing Capabilities Advantages of Market-Driven Services. Proceedings of the 2008 Academy of Marketing Conference (7-10 July, 2008), p. 1-9, Aberdeen, Scotland.

          2007

          • Tsiotsou, R. and Alexandris, K. (2007). A model of fan attachment: Antecedents and sponsorship outcomes. Proceedings of the 1st Biannual Conference on Services Marketing "Strategic Developments in Services Marketing" (September 27-29, 2007), p. 1-8 (CD) ISBN is 978-960-7475-41-1, Chios, Greece.
          • Tsiotsou, R. (2007). Measuring marketing orientation in services firms across countries: An exploratory study of travel agencies. Proceedings of the 1st Biannual Conference on Services Marketing "Strategic Developments in Services Marketing" (September 27-29, 2007), p. 1-8 (CD) ISBN is 978-960-7475-41-1, Chios, Greece.

          2006

          • Tsiotsou, R. (2006). Segmenting Donors of Athletic Programs Based on their Motivation: An Exploratory Study of University Donors. Proceedings of the 35th European Marketing Academy Conference (May 23-26, 2006), p. 1-7 (CD), Athens, Greece.
          • Tsiotsou, R. (2006). Current trends and practices of Greek travel agencies: Human resource management, marketing and use of new technologies. Proceedings of International Tourism Conference. European Tourism Association (June 15-17, 2006), p. 1-12 (web site), Heraklio, Greece.

          2005

          • Tsiotsou, R. (2005). The effects of values, involvement, perceived product quality and overall satisfaction on purchase intentions. Proceedings of the 9th International Conference on Marketing and Development, International Society for Marketing and Development (June 8 - 11, 2005), p. 1-11 (CD), Thessaloniki, Greece.
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