Andronikidis Andreas

Curriculum Vitae

Teaching

BUSINESS RESEARCH METHODS
(ΟΔ0316)

CONSUMER BEHAVIOR
(ΔΕ0206)

Type
ELECTIVE

Department Abbreviation
MBA

Department
MASTER PROGRAM IN BUSINESS ADMINISTRATION (MBA)

Course Outlines

The course studies and analyzes the consumer as a "decision maker". Emphasis is placed on the strategic implications of the psychological and social influences that the consumer receives during the decision-making process. Understanding consumer behavior is used by modern marketers in designing strategic marketing programs as well as in the successful design and promotion of products and services.

Modules covered in the course include: the decision-making process, information processing, perception, brand attachment, product involvement, measuring and changing attitudes, interpersonal influences on consumer behavior, purchasing behavior and choice store, and finally market segmentation applications, product placement and display.

Purpose of the course

Administrative Details

a) During the course, the practical approach of various modules and topics by business executives directly related to the subject of Consumer Behavior and Strategic Marketing due to the position they hold in their professional field is foreseen and encouraged. Special emphasis will be given during the courses to the development and analysis of Case Studies - Investigating Problems (Case Studies). Each meeting will include Case Analysis, discussion, questions as well as other immediate topics of interest to the class. Students are asked to be prepared at each meeting to discuss the week's case study. The assignment of the Case Study (case study) for discussion will be done at least one week before the date set for discussion.

b) Systematic and active monitoring and participation in the course discussions is essential. Qualitative feedback improves and promotes understanding of concepts and given situations.

c) The final written exam will cover all the course material (unless otherwise announced) and will include the following: Multiple choice questions, Short and/or longer reports (essays), one or more case studies.

d) Each analysis-presentation of the work structure must be in ppt file format. Presentations are scheduled for weeks 8, 9, 10.

e) The group work in its final form must be typed (pages of text, 1 1⁄2 spacing, Times New Roman 12, 3000-5000 words) with as many additional pages of tables, diagrams as deemed necessary by the group. Its delivery is scheduled for week 12. f) Additional information on the preparation of the tasks in the files "Instructions for writing Group Work" and "Instructions for presenting the Structure of Group Work" which you will find in the location Documents / help-ergasies / OMADIKH_ergasia g) Registration of students on the course website is necessary openeclass.uom.gr. There you will find various article packs, the lectures in pdf format, as well as material and instructions for preparing the assignments.

The course is designed to:

a) build a theoretical framework of consumer behavior and

b) help to better understand the consumer and the applications of the cognitive object of consumer behavior in strategic marketing management.

In this way, the graduate student contributes to the strengthening of team spirit in the classroom by familiarizing himself with issues of group coordination and completion of a project, at the same time he strengthens the background of the graduate students in matters of decision-making related to demand analysis and more specifically Consumer Behavior and the generation of new research ideas and the description of new trends in the use of digital technologies in the process of interpreting consumer behavior.

CONSUMER BEHAVIOUR
(ΟΙ0518)

CONSUMER BEHAVIOUR
(ΟΔ0503)

Type
COMPULSORY

Department Abbreviation
BA

Department
DEPARTMENT OF BUSINESS ADMINISTRATION

Course Outlines

Το γνωστικό πεδίο της «Συμπεριφοράς Καταναλωτή» μελετά της ενέργειες (συμπεριφορές) που αναλαμβάνουν οι καταναλωτές για να ικανοποιήσουν τις ανάγκες και τις επιθυμίες τους. Είναι ο επιστημονικός τομέας που προσεγγίζει τις αγορές από την πλευρά της ζήτησης. Αποτελεί ένα σημαντικό εργαλείο στη σχεδίαση της στρατηγικής του μάρκετινγκ, αλλά και της επικοινωνιακής πολιτικής. Κατά τη διάρκεια των διαλέξεων παρουσιάζονται οι βασικοί ορισμοί της «Συμπεριφοράς Καταναλωτή» και αναπτύσσεται μία σειρά επιχειρημάτων που φανερώνει τη σημασία που έχει η «Συμπεριφορά Καταναλωτή» για την κατανόηση του σύγχρονου καταναλωτή, για τη διαμόρφωση της στρατηγικής μάρκετινγκ και για τη δημόσια πολιτική. Στη συνέχεια, συζητείται η διαδικασία λήψης αποφάσεων του καταναλωτή, μέσω της παράθεσης των σχετικών υποδειγμάτων και της ανάλυσης των επιμέρους σταδίων λήψης απόφασης. Εξετάζονται, επίσης, οι έννοιες της αντίληψης, της ανάμειξης, της μάθησης και οι τρόποι με τους οποίους δύνανται να τις εκμεταλλευτούν οι επιχειρήσεις στο πλαίσιο ανάπτυξης στρατηγικών μάρκετινγκ. Ιδιαίτερη έμφαση δίνεται στη διαδικασία διαμόρφωσης των στάσεων του καταναλωτή έναντι του επώνυμου προϊόντος και της διαφήμισης, αλλά και στους τρόπους μέτρησης και επηρεασμού των στάσεων προς όφελος των διαφημιζόμενων επιχειρήσεων. Για την καλύτερη κατανόηση του αντικειμένου γίνεται εκτεταμένη αναφορά στα δημογραφικά και ψυχογραφικά χαρακτηριστικά του καταναλωτή, αλλά και στον τρόπο ζωής του, έτσι ώστε να διευκολυνθεί η εμβάθυνση στις διαδικασίες τμηματοποίησης της αγοράς και τοποθέτησης του προϊόντος. Με τη μελέτη της επίδρασης των ομάδων αναφοράς και των καθοδηγητών γνώμης, αλλά και των πολιτισμικών διαφορών μεταξύ καταναλωτών που διαμένουν σε διαφορετικές γεωγραφικές περιοχές ολοκληρώνεται ο κύκλος των μαθημάτων.

MARKETING FOR NON FOR PROFIT ORGANISATIONS
(ΟΔ0616)

SERVICE MANAGEMENT
(ΔΕ0110)

SPECIAL TOPICS IN MARKETING
(ΟΔ0706-2)

Publications

Books (4 records)

Περιλαμβάνει Βιβλία ή/και μονογραφίες σε διεθνείς ή ελληνικούς εκδοτικούς οίκους. Κεφάλαια ή άρθρα συλλογικών τόμων ή επιμέλεια τόμων σε διεθνείς ή ελληνικούς εκδοτικούς οίκους.

2016

Γεωργίου, Α., Γκοτζαμάνη, Κ., Ξανθοπούλου, Σ., Καμβύση, Κ., και Ανδρονικίδης, Α. (2016), Εφαρμογή της μεθοδολογίας QFD-AHP-ANP για το σχεδιασμό ενός ακαδημαϊκού μαθήματος, στον Επιστημονικό Συλλογικό Τόμο προς τιμή του ομότιμου Καθηγητή Γ. Οικονόμου, Πειραιάς: Πανεπιστήμιο Πειραιώς.

2013

Grunert, K., Rosendahl, J., Andronikidis, A., Avlonitis, G., Papastathopoulou, Santos, C. R.P., Pertjo, A., Abad-Gonzalez, J., Laaksonen, P., Halkoaho, J., Kenyon, A., Kopicarova, L., and van Berkel, J. (2013) Drinking motives. In Santos, C. R., Ganassali, S., Casarin, F., Laaksonen, P., and Kaufmann H. R. (Eds) Consumption culture in Europe: Insight into the beverage industry, Hershey PA: IGI Global (pp. 306-332).
Laaksonen, P., Hellen, K., Santos, C. R., Abad-Gonzalez, J., Brockdorff, N., Zammit, C., Camillieri, L., Turley, D., Andronikidis, A., Avlonitis, G., and Papastathopoulou, P. (2013) Is there a European shopping-related style? Investigating the interaction between national culture and shopping-culture. In Santos, C. R., Ganassali, S., Casarin, F., Laaksonen, P., and Kaufmann H. R. (Eds) Consumption culture in Europe: Insight into the beverage industry, Hershey PA: IGI Global (pp. 166-210).

2006

Vasiliadis, C., Andronikidis, A., and Fotiadis, T. (2006) Integrating MMIS Core Product and Service Offerings in B2B Context: Implications for Providers, Τιμητικός Τόμος, Αν. Καθηγητή Α. Κομπότη, Πανεπιστήμιο Μακεδονίας, 2006.

Scientific Journals (36 records)

Περιλαμβάνει Άρθρα σε διεθνή ή ελληνικά επιστημονικά περιοδικά (με κριτές).

2019

Giannarakis, G., Andronikidis, A. and Sariannidis, N. (2019) Determinants of environmental disclosure: investigating new and conventional corporate governance characteristics, Annals Operations Research, doi.org/10.1007/s10479-019-03323-x
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2018

Stamos, A., Goddyn, Η., Andronikidis, Α., and Dewitte, S. (2018) Pre-exposure to tempting food reduces subsequent snack consumption in healthy-weight but not in obese-weight individuals, Frontiers in Psychology, 9:685. doi:10.3389/fpsyg.2018.00685
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2017

Bellou, V. and Andronikidis, A. (2017) Organizational Service Orientation and Job Satisfaction: A Multidisciplinary Investigation of a Reciprocal Relationship, Euromed Journal of Business, Vol. 12, Issue: 1, pp. 73-86
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Paltayian, G., Georgiou, A., Gotzamani, K. and Andronikidis, A. (2017). Aligning customer requirements and organizational constraints to bank service processes and strategies, Business Process Management Journal, Vol.23, Issue: 5, pp.1018-1042, https://doi.org/10.1108/BPMJ-10-2015-0140
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Alexiadou, C., Stylos, N., Andronikidis, A., Bellou, V. and Vassiliadis, C. (2017) Quality in bank service encounters: Assessing the equivalence of customers’ and front-line employees’ perceptions, International Journal of Quality & Reliability Management, Vol. 34, Issue: 9, pp.1431-1450
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Gotzamani, K. Georgiou, A., Andronikidis, A. and Kamvysi, K. (2017) Introducing Multivariate Markov Modelling within QFD to Anticipate Future Customer Needs in Product Design, International Journal of Quality and Reliability Management, Vol. 35, Issue: 3, 762-778
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Stylos, N., Vassiliadis, C., Bellou, V., and Andronikidis, A. (2017) Linking the dots among destination images, place attachment, and revisit intentions: A study among British and Russian tourists, Tourism Management, 60, pp.15-29
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2016

Stylos, N., Vassiliadis, C. A., Bellou, V., & Andronikidis, A. (2016). Destination images, holistic images and personal normative beliefs: Predictors of intention to revisit a destination. Tourism Management, 53(April), 40–60. doi:10.1016/j.tourman.2015.09.006
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2015

Priporas, C., Vassiliadis, C., Bellou, V., and Andronikidis, A. (2015) Exploring the constraint profile of winter sports resort tourist segments, Journal of Travel Research, Vol. 54, Issue: 5, pp. 659-671
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Fotiadis, A., Vassiliadis, C. and Adronikidis, A. (2015). Can stressful events affect our tourism consumption? Empirical results of preliminary focus group analysis to student groups in Greece with the use of a life stress inventory model. European Journal of Tourism Research, 9, pp. 57-66
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Vassiliadis, C., Bellou, V., Priporas, C., and Andronikidis, A. (2015) Exploring the Negotiation Thesis Consistency: A Segmentation among Ski Resort Tourists, Journal of Hospitality & Tourism Research, Vol. 42, Issue: 5, pp. 716-739, DOI: 10.1177/1096348015597030
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2014

Kamvysi, K., Gotzamani K., Andronikidis, A. and Georgiou, A. (2014) Capturing and prioritizing students' requirements for course design by embedding Fuzzy-AHP and linear programming in QFD, European Journal of Operational Research, Vol. 237, Issue: 3, pp. 1083-1094
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2013

Vassiliadis, C., Priporas, C., and Andronikidis, A., (2013). “An Analysis of Visitor Behaviour using Time Blocks: A study of ski destinations in Greece”, Tourism Management, Vol. 34 (February), pp. 61-70.
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Bitzenis, A., Andronikidis, A. and Papadimitriou, P. (2013) “Does ‘New Regionalism Theory’ Explain the Complementary Role of Foreign Direct Investment and Trade Activity in the Central and Eastern European Region? The Case of Bulgaria”, Forum for Social Economics, Vol. 42, Issue 2-3, pp. 257-280.
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Stylos, N. and Andronikidis, A. (2013) Exploring the Cognitive Image of a Tourism Destination, TOURISMOS: An International Multidischiplinary Journal of Tourism, Vol. 8, No. 3, pp. 77-97.
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Vassiliadis, C., Priporas, K., V. Bellou, and Andronikidis, A. (2013) Customers’ cognitive patterns of assurance: A dual approach, The Service Industries Journal, vol. 33, no. 13-14, 1242-1259
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Andronikidis, A. (2013) A synthetic framework to study cognitive views of the self and properties of ethnic/cultural identity in choice behaviour: A review and proposed research agenda, Marketing Review, Vol. 13, No. 4, pp. 303-328
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2012

Paltayian, G., Georgiou, A., Gotzamani, K. and Andronikidis, A. (2012) An integrated framework to improve quality and competitive positioning within the financial services context, International Journal of Bank Marketing, Vol. 30, Issue 7, pp. 527-547.
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2010

Andronikidis, A. and Bellou V. (2010) Verifying alternative measures of the service quality construct: consistencies and contradictions, Journal of Marketing Management, Vol.26, Issue 5&6, pp. 570-587.
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Andronikidis, A., and Labrianidou, M. (2010) Children’s Understanding of Television Advertising: A Grounded Theory Approach, Psychology & Marketing, Vol. 27 (4), pp. 299-322.
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Kamvysi, Κ., Gotzamani, K., Georgiou, A.C. and Andronikidis, A. (2010), Integrating DEAHP and DEANP into the Quality Function Deployment, The TQM Journal, Vol.22, No.3, pp. 293-316.
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2009

Bellou, V. and Andronikidis, A. (2009) Examining Organizational Climate in Greek hotels from a Service Quality perspective, International Journal of Contemporary Hospitality Management, Vol 21, Issue 3, pp. 294-307
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Bitzenis, A., Misic, A., Marangos J., and Andronikidis, A. (2009) The Role of Banking Reform Policy in Transition Economies: Delayed Reforms for the case of Serbia, International Journal of Economic Policy in Emerging Economies, Vol. 2, No. 2, pp. 175-198.
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Andronikidis, A., Georgiou, A., Gotzamani, K. and Kamvisi, N. (2009) The Application of Quality Function Deployment in Service Quality Management, The TQM Journal, Vol. 21, Issue 4, pp. 319-333.
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Andronikidis, A. (2009) Linking Dimensions of Perceived Service Quality to Actual Purchase Behaviour, EuroMed Journal of Business, Vol.4, Issue 1 pp. 4-20.
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2008

Andronikidis, A., Vasiliadis, C., Fotiadis, T., and Priporas, K. (2008) Exploring MkIS Selection and Evaluation Criteria: Implications for Suppliers, International Journal of Technology Marketing, Vol. 3 No 1, pp. 20-38.
Andronikidis, A., Vasiliadis, C., and Masmanidis, T. (2008) Evaluation of the compatibility degree of constraint variables for the demand of ski center services, Journal of Vacation Marketing Vol. 14, Issue 3, pp. 211-220.
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Bitzenis, A., Misic, A., Marangos, J. and Andronikidis, A. (2008) Evaluating the Banking Reforms in Serbia Using Survey Results, Studies in Economics and Finance (SEF), Vol 25, Issue 1, pp. 49-71.
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Andronikidis, A. (2008) Psychographic Segmentation in the Financial Services Context: A Theoretical Framework, The Marketing Review, Vol. 8, No. 3, pp.277-296.
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Bellou, V. and Andronikidis, A. (2008) The impact of internal service quality on customer service behavior: Evidence from the banking sector, International Journal of Quality and Reliability Management, Vol. 25, Issue 9, pp. 943-954.
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Andronikidis, A., Bellou, V., and Vasiliadis, Ch. (2008) Perceived service quality and patronage behavior in the auto-repair industry, International Journal of Services, Economics and Management, Vol.1, No.2, pp. 196-207.
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2007

Bitzenis, A., Andronikidis, A., and Marangos J. (2007) The Interaction of International Trade and Foreign Direct Investment (FDI) under decisive Institutional Reforms in Bulgaria, International Journal of Trade and Global Markets, Vol. 1 No 3, pp. 69-88.
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Andronikidis, A. Vasiliadis, Ch., Priporas, K., and Kamenidou, E. (2007) Examining Leisure Constraints for Ski Centre Visitors: Implications for Services Marketing, Journal of Hospitality Marketing & Management, Vol. 15, No 4, pp. 69-86.
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2006

Bitzenis, A. and Andronikidis, A. (2006) Cost and benefits of integration in the European Union and in the Economic Monetary Union (EMU), Economics, Management, and Financial Markets. Vol. 1, No.2, Oct. 2006, pp. 7-54.

2005

Dimitriadis, N. I., Simpson, M., and Andronikidis, A. (2005) Knowledge Diffusion in Localised Economies of SMEs: The Role of local Supporting Organisations, Environment and Planning C: Government and Policy, volume 23(6) December, p. 799 – 814.
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2003

Andronikidis, A., and Dimitriadis, N. (2003) Segmentation of bank customers by utilising ethnic/cultural profile dimensions: a qualitative approach, Journal of Marketing Management, 19 (5-6), pp 629-655.
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Conferences (47 records)

Περιλαμβάνει Άρθρα σε δημοσιευμένα πρακτικά διεθνών ή ελληνικών συνεδρίων (με κριτές).

2019

Theodosiou, M., Andronikidis, A., Morgan, R., West, D., and Katsikea, E. (2019) “Deploying Human Capital: Implications for Service Quality and Customer Outcomes”, 2019 AMA Winter Academic Conference: Understanding Complexity, Transforming the Marketplace, Austin, TX, February 22-24, 2019.

2018

Tsafarakis, S., Gkorezis, P., Nalmpantis, D., Genitsaris, E., Andronikidis, A., and Altsatsiadis, E. (2018) “Investigating the preferences of individuals on Public Transport innovations using the Maximum Difference Scaling method”, Proceedings of 7th Transport Research Arena, TRA 2018, Vienna, Austria, April 16-19, 2018
Bellou, V., Economou, A. and Andronikidis, A. (2018), “Examining organizational service orientation and job satisfaction”, Global Alliance of Marketing & Management Associations (GAMMA): Bridging Asia and the World: Searching for Academic Excellence and Best Practice in Marketing and Management, 2018 Global Marketing Conference (GMC), Tokyo, Japan, July 26-29, 2018.
Grougiou, V., Giannikis, S., and Andronikidis, A. (2018) “The strenuous effects of innovation on service employees”, Global Alliance of Marketing & Management Associations (GAMMA): Bridging Asia and the World: Searching for Academic Excellence and Best Practice in Marketing and Management, 2018 Global Marketing Conference (GMC), Tokyo, Japan, July 26-29, 2018.
Kamvysi, Κ., Andronikidis, A., Georgiou, A.C., and Gotzamani, K. (2018), “A QFD framework for Sustainable Supply Chain Management in Tourism”, 8th International Conference on Tourism (ICOT) 2018, Kavala, Greece, June 27- 30.
Katsikea, E., Theodosiou, M., Andronikidis, A., West, D. (2018) “Implications of Service Climate on Customer and Service Performance”, 2018 AMA Winter Academic Conference: Integrating Paradigms in a World where Marketing is Everywhere, New Orleans, LA February 23-25, 2018.
Kamvysi, Κ., Andronikidis, A., Gotzamani, K., and Georgiou, A.C. (2018), “A Decision Framework for Sustainable Supply Chain Management in Tourism: A consolidated QFD framework”, 47th EMAC Annual Conference, People Make Marketing, University of Strathclyde, Glasgow, UK, May 29-June 1.

2017

Georgiou, A.C., Kamvysi, Κ., Gotzamani, K., and Andronikidis, A. (2017), "Utilizing Customer Requirements’ Data to Link Quality Management and Services Marketing Objective", 17th conference of the Applied Stochastic Models and Data Analysis (ASMDA) International Conference in De Morgan House of the London Mathematical Society, London, UK, 6-9 June 2017.

2016

Itsines, G., Panagiotidis, T. and Andronikidis, A. (2016) Causality analysis of the relationship between commodity prices and the BDI Index, 2nd International Conference in Applied Theory, Macro and Empirical Finance, University of Macedonia, Thessaloniki, Greece, 6-7 May, 2016.
Stylos, N., Bellou, V., Vassiliadis, C. and Andronikidis, A. (2016) Beliefs and perceived social factors as antecedents of tourists’ intention to revisit a destination: The role of need for variety and alternatives, 45th EMAC Conference, EMAC 2016: Marketing in the age of data, BI Norwegian Business School, Oslo, Norway, 24-27 May 2016.

2015

Kamvysi, Κ., Gotzamani, K., Andronikidis, A. and Georgiou, A.C. (2015), "Incorporating a Multivariate Markov Chain model into QFD framework", 16th conference of the Applied Stochastic Models and Data Analysis (ASMDA) International Society, Piraeus, Greece, June 30th-July 4th.
Stylos, N., Alexiadou, C., Vassiliadis, C. and Andronikidis, A. (2015) Evaluating service quality in bank encounters: An examination of factorial equivalence, 44th EMAC Conference, EMAC 2015: Collaboration in research, KU Leuven Business School, Leuven, Belgium, 26-29 May 2015.
Belenioti, Z.C., Andronikidis, A. And Vassiliadis, C. (2015) Classifying and Profiling Social Media Users: An Integrated Approach, The European Conference on Media, Communication and Film 2015, EUROMEDIA2015, The Thistle Brighton, Brighton, United Kingdom, 13-16 July 2015.

2014

Kamvysi, Κ., Gotzamani, K., Andronikidis, A. and Georgiou, A.C. (2014), “An Integrated QFD framework linking quality management with marketing efforts”, 20th Conference of the International Federation of Operational Research Societies-IFORS “The art of Modeling”, Barcelona, Spain, July 13-18

2013

Kilbasanis, A., Gotzamani, K., Vassiliadis, C. and Andronikidis, A, (2013) Does green mean fresh? Examining the framework of Green Brand Equity for Gen Y, 42nd EMAC Conference, Lost in Translation: Marketing in an interconnected world, Istanbul Technical University, Turkey, 4-7 June 2013.
Andronikidis, A, Bellou, V., Priporas, C., and Vassiliadis, C. (2013) Constraint based segmentation for ski resort tourists, 42nd EMAC Conference, Lost in Translation: Marketing in an interconnected world, Istanbul Technical University, Turkey, 4-7 June 2013.

2012

Kamvysi, Κ., Andronikidis, A., Gotzamani, K., and Georgiou, A.C. (2012) “Listening to our customers in higher education institutions”, 41st EMAC Conference, Marketing to Citizens: Going Beyond customers and consumers, ISCTE Business School, Lisbon, Portugal, 22-25 May 2012
Papastathopoulou, P., Tsogas, M., Plakoyiannaki E. and Andronikidis, A. (2012) “The Nature and Structure of Multiple Stakeholder Marketing Orientation in Higher Education: A Theoretical Proposition and its Empirical Test”, 41st EMAC Conference, Marketing to Citizens: Going Beyond customers and consumers, ISCTE Business School, Lisbon, Portugal, 22-25 May 2012
Vassiliadis, C., Fotiadis, A. and Andronikidis, A. (2012) Can stressful events affect our consumer day-life? Empirical results of preliminary focus group analysis to student groups with the use of a life stress inventory model, International Conference on Contemporary Marketing Issues (ICCMI), ATEI of Thessaloniki and Bucks New University, Thessaloniki, Greece June 13-15, 2012.
Papastathopoulou, P., Piha, L.P., Avlonitis, G.J., Andronikidis, A., and Giannopoulos, A.A. (2012) Toward a Cause-Related Marketing Model: a case study approach, CoBeReN Conference: “Marketing Strategies: New Clusters of Consumer Behaviour”, University of Nicosia, Nicosia, Cyprus, 6-8 June 2012.

2011

Georgiou, A., Kamvysi, K., Andronikidis, A. and Katerina Gotzamani (2011) “Advancing QFD to improve Service Quality”, 1st International Symposium & 10th Balkan Conference on Operational Research, Thessaloniki.
Kokkou, C., Plakoyiannaki, E. and Andronikidis, A. (2011) Corporate Social Responsibility (CSR): A Review and Research Agenda, Third Biennial International Conference on Services Marketing, Jointly organized by Greek Marketing Academy, Dokuz Eylul University and Athens University of Economics and Business, Cesme, Izmir, Turkey, 07-09 September 2011.
Andronikidis, A., Georgiou, A. Gotzamani, K. and Kamvysi, K. (2011) “Integrating DEA framework into QFD methodology”, DEA 2011, 9th International Conference on Data Envelopment Analysis, Thessaloniki, 2011.
Kamvysi, Κ., Gotzamani, K., Georgiou, A.C. and Andronikidis, A. (2011) “An Extended Fuzzy QFD Methodology in the Design and Evaluation of Academic Courses”, 14th QMOD, San Sebastian, 2011.

2010

Andronikidis, A., Georgiou, A., Gotzamani, K. and Kamvisi, N. (2010) Exploring Alternative Approaches in Prioritizing Consumers’ Selection Criteria in a Service Setting, 39th EMAC Conference, The Six Senses, The Essentials of Marketing Copenhagen Business School, Copenhagen, Denmark, 1-4 June 2010
Priporas, C.V., Vassiliadis, C., Kamenidou, I. and Andronikidis, A. (2010) “The relationship between bank advertising and bank customer satisfaction: A pilot study in Greece”, 3rd EuroMed Conference of the Euromed Academy of Business, Nicosia, Cyprus, November 04-05
Maditinos, Z., Vassiliadis, C., Andronikidis, A. And Tzavlopoulos, I. (2010) “Service Harm Crises: A Preliminary Conceptual Approach”, 13th QMOD Conference, Lund University, Linköping University & Brandenburg University of Technology, Cottbus, Germany, August 31 – September 1, 2010.

2009

Andronikidis, A. and Lambrianidou, M. (2009) Exploring Children’s Understanding of Television Advertising: A Grounded Theory Analysis, 38th EMAC Conference, Marketing & the Core Disciplines: Rediscovering References?, Audencia School of Management, Nantes, France, 26-29 May 2009.
Kamvysi, Κ., Gotzamani, K., Georgiou, A.C. and Andronikidis, A. (2009), Integrating DEAHP and DEANP into the Quality Function Deployment, 12th QMOD and Toulon-Verona Conference, Verona University, Verona, Italy, 27 - 29 August, 2009.
Vassiliadis, C., Priporas, C.V. and Andronikidis, A. (2009), “The impact of Greek ski centers product dimensions on visitors’ satisfaction levels: A preliminary analysis”, 2nd Annual EuroMed Conference, Salerno, Italy, October 26-28
Kamvysi, Κ., Gotzamani, K., Georgiou, A.C. and Andronikidis, A. (2009) An Integrated QFD Approach for Bank Customers Satisfaction, 2nd Biennial International Conference on Services Marketing, Orchestrating the Service Experience: Music to the Ears of our Customers, The University of Macedonia, Thessaloniki, Greece, 4-6 November 2009

2008

Bellou, V. and Andronikidis, A. (2008) The impact of internal service quality on customer service behavior: Evidence from the banking sector, 37th EMAC Conderence, Marketing Landscapes: A Pause for Thought, University of Brighton, UK, 27-30 May 2008.
Georgiou, A., Gotzamani, K., Andronikidis, A., and Paltayian, G. (2008) A combined QFD, AHP and ANP approach regarding network development and quality improvement in the Greek Banking sector “, 11th QMOD Conference, Lunds University, Sweden, 20-22 August 2008.
Andronikidis, A., Georgiou, A., Gotzamani, K., and Kamvisi, N. (2008) The Application of Quality Function Deployment in Service Quality Management, 11th Toulon-Verona Conference, "Excellence in services", University of Florence, Dipartimento di Sc Aziendali, Italy, 4 - 5 September 2008.
Vassiliadis, C., Andronikidis, A., and Priporas, C. (2008) Can Time Diary Analysis Be Used to Understand Leisure Behavior?, 1st Annual EuroMed Conference, European and Mediterranean Trends and Challenges in the 21st Century, Provence, Marseille, France, November 17-18, 2008.

2007

Andronikidis, A., Vasiliadis, C., and Livadarou, G. (2007) Identifying Constructs of Visitor Experience: Implications for Overall Satisfaction, 1st Biannual International Conference, “Strategic Developments In Services Marketing”, Aegean University and University of Glascow, Chios Island – Greece, 27–29 September 2007.

2006

Bellou, V. and Andronikidis, A. (2006) Diagnosing Organizational Climate in Hotels: Some Evidence from Greece, 24th EuroCHRIE Congress, In Search of Excellence for Tomorrow’s Tourism, Travel and Hospitality, Hosted and Organized by: The University of Aegean, Thessaloniki, Greece, 25-28 October 2006.
Gotzamani, K., Vasiliadis, C., Andronikidis, A., and Livadarou, G. (2006) Investigating Motives of Quality Assurance Efforts in the Greek Hospitality Sector: Perceived Benefits and Problematic Areas, 24th EuroCHRIE Congress, In Search of Excellence for Tomorrow’s Tourism, Travel and Hospitality, Hosted and Organized by: The University of Aegean, Thessaloniki, Greece, 25-28 October 2006.
Bitzenis, A., Marangos, J. and Andronikidis, A. (2006) FDI, International Trade and Institutional reform in Bulgaria. WSSA 48th Annual Conference April 19 - 22, 2006 Phoenix, Arizona, http://wssa.asu.edu/pdf/2006/2006web_program.pdf
Bellou, V., Livadarou, G., Andronikidis, A., and Vasiliadis, C. (2006) Service quality in the car service industry: Evidence from Greek customers, in Proceedings of the Academy of Marketing Conference (AM conference): 'Marketing Excellence', Academy of Marketing Conference, Middlesex University Business School, 3-6 July 2006.
Vasiliadis, C., Andronikidis, A., and Bellou, V. (2006) Does perceived quality explain patronage behavior in the car service industry? Proceedings in the 35th EMAC Annual Conference, Athens, Greece.

2005

Vasiliadis, Ch., Andronikidis, A., and Fotiadis, Th. (2005) Investigating MIS Selection and Evaluation Criteria: A Grounded Theory Approach, in Proceedings of the Academy of Marketing Conference: "Marketing: Building Business, Shaping Society", Dublin Institute of Technology, Dublin, Ireland, 5 - 8 July 2005.

2003

Andronikidis, A. and Dimitriadis, N.I (2003) ‘Segmentation of Bank Customers by Utilising Ethnic / Cultural Profile Dimensions: A Qualitative Approach’, in Proceedings of The Academy of Marketing Annual Conference, 2003: A History of the Next Decade, Aston Business School, Birmingham, UK, 8-11 July 2003.
Dimitriadis, N. I., Andronikidis, A., and Kotareli, E. (2003) ‘Planning For Sustainable Tourism: Local Economic Regeneration In Tzoumerka, Greece’, 2nd International Conference: «Sustainable Tourism Development and the Environment», Aegean University, Chios, October, 2-5, 2003.
Dimitriadis, N. I., Simpson, M., and Andronikidis, A. (2003) Small and Medium sized Enterprises in the Knowledge-based Economy, 26th ISBA National Small Firms Research and Policy Conference, November 2003, The Institute of Small Business Affairs (ISBA) University of Surrey, School of Management.

2002

Andronikidis, A., Oates, C.J., and Varvoglis, T. (2002) ‘Psychographic Segmentation in the Service Context: Investigating the Ethnocentric Dimension of Self-Concept in Evaluating Segmentation Effectiveness’, in Proceedings of The Academy of Marketing Annual Conference: The Marketing Landscape: Signposts for the Future, 2002, Nottingham University Business School, Nottingham, UK, 2-5 July 2002.

2001

Andronikidis, A. (2001) ‘Integrating Psychographic And Behavioural Segmentation into The Service Context’, in Proceedings of The Academy of Marketing Annual Conference, 2001: A Marketing Odyssey, Cardiff Business School, Cardiff, UK, 2-4 July 2001.

Other (6 records)

Περιλαμβάνει Παρουσιάσεις σε διεθνή ή ελληνικά συνέδρια χωρίς δημοσίευση σε πρακτικά.

2018

Georgiou, A., Kamvysi, K., Gotzamani, K., and Andronikidis, A. (2018) An appraisal of DEA contribution in the Quality Function Deployment Process in conjunction with some recent advances using Markov stochastic processes, DEA40: International Conference on Data Envelopment Analysis, “Celebrating 40th Anniversary of DEA”, Aston University, UK, April 16-18, 2018.

2013

Paltayian, G.N.,. Georgiou, A.C, Gotzamani K., and A. Andronikidis (2013) “An integrated model of Quality Function Deployment for financial organizations in an unstable economic environment’, EURO-INFORMS MMXIII, 26th European Conference on Operational Research, Rome, 2013.

2010

Paltayian, G.N., Georgiou, A.C., Gotzamani, K. and Andronikidis, A. (2010) An integrated AHP - ANP Quality Function Deployment framework for the competitive position improvement, EURO XXIV, to be presented at the 24th European Conference on Operational Research, Lisbon, 2010.

2009

Georgiou, A.C., Gotzamani, K., Andronikidis, A. and Paltayian, G.N. (2009) Introducing a modified QFD design for quality improvement in the Greek banking sector, EURO XXIIΙ, presented at the 23rd European Conference on Operational Research, Bonn, 2009.

2008

Paltayian, G. Georgiou, Andronikidis, A., and A., Gotzamani, K. (2008) Ανάπτυξη και Εφαρμογή του Ποιοτικού Μοντέλου QFD σε Συνδυασμό με τις Ποσοτικές Μεθόδους AHP και ANP με Στόχο την Ποιοτική Βελτίωση κι Ανάπτυξη του Δικτύου των Ελληνικών Τραπεζών, 20ο Συνέδριο Ελληνικής Εταιρίας Επιχειρησιακών Ερευνών, Σπέτσες 19-20 Ιουνίου, 2008.

2007

Georgiou, A., Livadarou, G., Gotzamani, K., and Andronikidis, A. (2007) Combining AHP and SERVQUAL in Measuring Financial Services Quality, The 22nd European Conference on Operational Research EURO XXII, Prague, Czech Republic, July 8-11.

ΣΧΟΛΗ	ΟΙΚΟΝΟΜΙΚΩΝ ΚΑΙ ΠΕΡΙΦΕΡΕΙΑΚΩΝ ΣΠΟΥΔΩΝ
ΤΜΗΜΑ	ΟΙΚΟΝΟΜΙΚΟ
ΕΠΙΠΕΔΟ ΣΠΟΥΔΩΝ	ΠΡΟΠΤΥΧΙΑΚΟ
ΚΩΔΙΚΟΣ ΜΑΘΗΜΑΤΟΣ	ΟΙ0518	ΕΞΑΜΗΝΟ ΣΠΟΥΔΩΝ			ΣΤ’ & Η’
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ΔΙΔΑΣΚΩΝ	ΚΑΡΑΓΙΑΝΝΗΣ ΓΙΑΝΝΗΣ
ΑΥΤΟΤΕΛΕΙΣ ΔΙΔΑΚΤΙΚΕΣ ΔΡΑΣΤΗΡΙΟΤΗΤΕΣ				ΕΒΔΟΜΑΔΙΑΙΕΣ ΩΡΕΣ ΔΙΔΑΣΚΑΛΙΑΣ		ΠΙΣΤΩΤΙΚΕΣ ΜΟΝΑΔΕΣ
ΔΙΑΛΕΞΕΙΣ				4		5
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ΠΡΟΑΠΑΙΤΟΥΜΕΝΑ ΜΑΘΗΜΑΤΑ:			ΟΧΙ
ΓΛΩΣΣΑ ΔΙΔΑΣΚΑΛΙΑΣ και ΕΞΕΤΑΣΕΩΝ:			ΕΛΛΗΝΙΚΗ
ΤΟ ΜΑΘΗΜΑ ΠΡΟΣΦΕΡΕΤΑΙ ΣΕ ΦΟΙΤΗΤΕΣ ERASMUS			ΟΧΙ
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