Hatzithomas Leonidas   Vlachopoulou Maro   

Course Outlines

The course attempts to provide a complete understanding of marketing by presenting it as the art and science of delivering value for customers in exchange for customer engagement. Upon completion of lectures, students will be able to:

− Recognize and describe the following concepts: market research and analysis, environmental assessment, consumer behavior study, setting goals and target market, differentiation from competition, segmentation, targeting and positioning, marketing mix planning (product policy, brand strategy, pricing policy, promotion policy and distribution policy), marketing program implementation and marketing program effectiveness control.

- Increase the ability to assess and synthesize good marketing planning in the face of financial constraints and uncertain conditions.

- Understand how marketing works in practice and the impact of marketing decisions on the performance of public and private sector organizations and the economy.

− Be able to apply the integrated marketing management process considering the business environment for each business sector.

- In this context, students are expected to develop their analytical, critical, and synthetic ability regarding the marketing mix elements for the design, implementation and evaluation of the company's marketing management strategies and tactics.

Gotzamani Aikaterini   Tsiotras George   Tsironis Loukas   

Course Outlines

The primary objective of this course is to provide specialized and cutting-edge knowledge in relation to the issues of operations management and their strategic importance in any organization. The objective is for students to gain a basic understanding of the main challenges and problems faced by operations management executives in both industry and service organizations and to apply critical thinking and state of the art methods and tools,  in order to make the corresponding decisions. 

The course introduces students to the basic principles, theories, methodologies and practices of operations management and helps them to understand and critically view its role within a firm, its role in increasing competitiveness and its interaction with other core business functions. Key areas of operations management are presented and analyzed, as well as the necessary tools and techniques used for successful decision making in these areas. As a result, the course offers students specialized problem-solving skills in the respective subjects.

Each course is devoted to a specific topic of Operations Management (Demand Forecasting; Site Selection; Spatial Planning; Capacity Planning; Product design, Process Design; Inventory Management, Just-In-Time (JIT) Systems & Lean Manufacturing Time Based Competition (TBC), Supply Chain Management (SCM). 

The topics are systematically analyzed and the corresponding scientific developments are presented. Theory and practice are combined through the study of real cases in Greek and global companies, cultivating the students' critical thinking. Finally, students study in teams and present in class, challenges and best practices from industry-leading companies in operations areas, offering significant stimuli for their subsequent research and/or professional activity.

Constantatos Christos   Davillas Apostolos   Karfakis Costas   

Course Outlines

PART 1: MICROECONOMICS

The purpose of the first part of the course "Principles of Economic Theory and Policy" is to equip MBA students with the analytical tools of modern Microeconomics that are necessary for the study of the behavior of the two basic economic units, consumers (households) and producers (businesses), as well as their interaction through the market mechanism.

Upon successful completion of the course, the student will be able to:

• know and use the basic methodological tools of Microeconomic Analysis,

• understand how the two basic economic units, households and businesses, operate;

• know the concept of comparative advantage and the benefits resulting from specialization,

• know the determinants of demand and supply of a good and analyze the effects of various government policies on the good's market,

• understand the functioning of the market for a good,

• understand, through the concept of elasticity, the degree of reaction of market demand to changes in the prices of goods and income,

• know the effects of the operation of the law of diminishing returns and the importance of returns to scale in the performance of a business,

• understand the operation of businesses in the effort to maximize their profit,

• describe the characteristics of the perfect competition and monopoly models and explain how prices are set.

• know and use the basic methodological tools of Macroeconomic Analysis,

PART 2: MACROECONOMICS

The purpose of the second part of the course "Principles of Economic Theory and Policy" is to equip MBA students with the analytical tools of modern Macroeconomics. The course aims to help students understand the key issues of modern macroeconomics from a global approach which studies a world of interconnected economies, using graphical analysis.

• understands the main issues of modern macroeconomics from a global approach,

• understands macroeconomic concepts and open economy accounting identities,

• knows the relationship between macroeconomics and financial markets,

• describes the relationship between inflation and interest rates,

• understands the concept of the production function and economic growth,

• understands the relationship between institutions and economic development

Georgiou Andreas   Konstantaras Ioannis   

Course Outlines

Upon completion of the course, it is expected that the students will be able to estimate key descriptive indicators of a data set and present their results using basic visualization techniques, develop elementary  forecasting models, formulate a quantitative optimization model on the occasion of a real operational situation in order to process solutions that may provide alternative values of performance measures, to compare alternative scenarios based on those measures, and to systematically explore the structure of those solutions by analyzing the functionality of a system.

The course aims at developing the following competences:

• Search for, analysis and synthesis of data and information, with the use of the necessary technology
• Adapting to new situations
• Decision-making
• Working independently
• Team work
• Working in an interdisciplinary environment
• Production of new research ideas
• Project planning and management
• Criticism and self-criticism
• Production of free, creative and inductive thinking.

Katou Anastasia   

Course Outlines

Learning outcomes:

KNOWLEDGE:
- To have increased specialized knowledge in Research Methodology (RM) that includes sufficient elements from cutting-edge scientific developments and constitutes the basis for original thinking, research and professional activity.
- Demonstrate critical understanding of RM principles, theories, methodologies and practices.

SKILLS:
- To fluently apply RM theories and methodologies in their research, studies and work in a critical and creative way.
- To apply with originality the acquired knowledge in the research, analysis and development of innovative solutions to complex, interdisciplinary and pioneering issues.
- To be able to evaluate, interpret and promote modern scientific research and studies related to the field of RM.

ABILITIES:
- To continue to autonomously develop their knowledge and skills at a high level.
- Solve problems and make strategic decisions based on inductive thinking.